Mobile Game Makers Move into Toys, Films, and More
28. May 2011
Entertainment conglomerates such as Walt Disney spend billions developing popular franchises. However, they’ve had mixed success translating those film, television, and theme park characters to smartphones, where more and more eyeballs are glued. The makers of some popular iPhone games are hoping they’ll have an easier time going in the opposite direction, and are trying to launch cross-media franchises based on their hit digital characters. “The new entertainment medium is apps,” says Paul A. Baldwin, chief marketing officer of Palo Alto (Calif.)-based Outfit7, whose Talking Tom app has been downloaded 50 million times.
Read the whole story on BusinessWeek.
