Outfit7, which has built up an expansive empire of talking character apps, is ending the year with 270 million downloads and close to 80 million monthly active users.
Read the whole story on Inside Mobile Apps.
This week of Santa coverage included different types of websites for personalized messages from Portable North Pole, catching Santa in the act and tracking him on Christmas Eve with NORAD.
Since we’re in such a festive mood, I thought it fitting to end this Christmas-themed week with some great Santa apps. And they’re all free!
You might expect folks who make iPhone Santa apps to be filled with the holiday spirit, but after testing some of their wares, I’ve concluded they might be some of the Scroogiest people around. I tried some apps similar to one I liked last year, “Talking Santa,” which let me record a message and make it appear to come from an animated Santa. I thought it would be a fun way for parents to send a message from Santa to their children.
If you say, “Hello,” Rex will say “hello” in dinosaur voice. If this little creature is going to imitate everything they do from tongue raspberries to words, then kids will spend more time vocalizing to the creature and that’s more time that they’re practicing and learning about how to vocalize and how to say things. Talking for this population is probably one of the most difficult things they can do. –Lindajeanne Schwartz
Thanks to a strategic partnership with New York-based licensing agency Beanstalk, Outfit7 has introduced a full line of Talking Friends-branded swag that kids are bound to shriek incessantly over.
Read the whole TechCrunch article.
After months at hinting at merchandising strategy, today the company finally said it’s working with Beanstalk, a brand licensing agency that has represented Covergirl, Old Spice and Jaguar, to build out a merchandising business next year.
Read the whole story on Inside Mobile Apps.
