Outfit7′s Talking Friends tops 300 million downloads, launches virtual merchandise range with Iconicfuture
08. February 2012
As Rovio will attest, building a successful suite of merchandise around a brand can be just as important as delivering the games that fuel it.
Outfit 7 has already licensed its Talking Friends franchise out to Beanstalk Secure – with characters from the series popping up on apparel, footwear, sleepwear, home décor, collectibles and plush toys as a result – and now it’s set to branch out into the world of virtual merchandise.
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