App Cookie Notice

OUTFIT7’S COOKIE & ADVERTISING POLICY

This Policy is subject to constant changes, since we always strive to improve our services, Apps and Pages. By using our Apps and Pages you consent to the changes and agree that you will check this policy from time to time and opt out if any of the changes are unacceptable for you. For any questions about the most recent changes or privacy concerns you may have, we are also available at privacy@outfit7.com. We value your opinion and would be happy to receive any feedback you may have.

WHAT IS A COOKIE?

A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they allow a website to recognize a user’s device. Cookies are used to keep track of your movements within the website, help you resume where you left off, remember your registered login, preferences and other customization functions. The Pages store a corresponding file (with same ID tag) to the one they set in your browser and in this file they can track and keep information on your movements within the site and any information you may have voluntarily given while visiting the website.

Session cookies expire at the end of a browser session and persistent cookies are stored on a user’s device in between browser sessions which allows the preferences or actions of the user across a site (or in some cases across different websites) to be remembered. First party cookies in basic terms are cookies set by a website visited by the user – the website displayed in the URL window. Third party cookies are cookies that are set by a domain other than the one being visited by the user. Analytic cookies are used to gather information about how you access and use a webpage.

Location: All Apps

Your Benefit: In order for our apps to be free, we need to display advertisements

Collected Data & Nature: We connect the data stated in the field above collected by using Flurry and Google Analytics with UDID to display ads

Session and persistent cookies, (behavioral) advertising,

Anonymous identifiers on mobile devices: To serve ads in services where cookie technology may not be available, we use anonymous identifiers which perform similar functions to cookies

Our Use: We connect these data with the data from the field above to display advertisements tailored to your preferences

We use third party ad serving system as well as third party SDK’s which are integrated into our apps

We connect this data with your UDID (unique device identifier for the device you use), but don’t worry, we cannot identify you personally but merely through the device you use

We use third party advertisements in all our apps so that we can offer them to you for free. The advertisements in our apps can be behavioral. Behavioral advertising means that we collect information about user’s behavior (such as browsing habits, search queries, and web site history) and use this information to serve more targeted advertisements to the user.

We request from all our advertising partners to comply with applicable legislation in regards with the privacy and data protection, but we can not be held responsible for any breaches on their behalf. If you suspect any breaches, please inform us immediatelly on:privacy@outfit7.com

For more info about which third party providers we use for advertising please visit our privacy policy available at:http://outfit7.com/privacy-policy/

 

 

 

Location: All Apps

Your Benefit: In order for our apps to be free , we need to display advertisements

Collected Data & Nature: 

– Which advertisements are shown

– Length of time an advertisement is visible and the size of the advertisement

– Advertisement response (if any), including clicks on ads

– Angle of view

– Characteristics obtained by your continuous use

Session and persistent cookies, (behavioral) advertising

Our Use: These data are neccessary for our reports to the advertisers and ad agencys and to make the capping on ads so that you do not receive the same ad over and over

We request from all our advertising partners to comply with applicable legislation in regards with the privacy and data protection, but we can not be held responsible for any breaches on their behalf. If you suspect any breaches, please inform us immediatelly on:privacy@outfit7.com

 

 

 

 

Location: All Apps

Your Benefit: In order for our apps to be free , we need to display advertisements

Collected Data and Nature: agent version, platform, SDK version, timestamp, API key (identifier for application), application version, device identifier & type, iOS Identifier for Advertising, Media Access Control (MAC) address, International Mobile Equipment Identity (IMEI), Model, manufacture and OS version of device, session start/stop time, locale (specific location where a given language is spoken), language, time zone, and network status (WiFi, etc.).

We use these recommendations : download and launch of the application within the App Recommendation, Complete a viewing of an entire video advertisement set forth in the Clips Recommendation, launch of the application previously installed by end user as set forth in the Re-Engagement Recommendation, click or engagement of the advertisement

Analytical, Session and persistent Cookies

Our Use: By using third party analytics called Flurry we get information about how you use our applications as well as how applications are performing across different handsets. This is important for us to make improvements ad to provide content that is tailored to majority of users. We also record errors that occur in our applications and receive an export of data containing the error information.

We use the data only in an anonymzed and aggregated way. Don’t worry, we will not identify you personally.

We use this data to enable demographic and customer-created segment advertising targeting and for analysis. We make benchmarks but only from aggregated and anonymous data.

We segment the clicks and installs of our apps and in-app events by the traffic acquisition services. We use IP addresses, HTTP headers and device identifiers service to help us keep track of clicks, installs, and in-app events.

We use analytical data in combination with recommendation engine to create suggestions about apps or other products and services that may be interesting to you. Flurry combines the device identifiers of the users who download applications or access services based on these recommendations to us.

We participate in AppCircle Rewards, so that we can determine how many rewarded application installations or rewarded video clip views a user has completed and weather it has installed the application or viewed the video clip and the time at which the installation or viewing of the video clip occurred. We may collect data about users who have not used the app in a period of time and show them ads for that app.

By using Flurry analytics and participating in Flurry AppSpot, we may create a group of anonymized and aggregated users with specific interests for placing behavioral ads. We will not identify you personally but through your device.

In order to ensure anonymity of data Flurry hashes iOS device identifiers, MAC address and IMEI meaning that they transform these identifiers into a value or key that represents the original identifier, a Flurry ID.

By using Flurry’s services we adhere to Flurry’s use of data collected with our use of its services. Flurry may use these data solely in an aggregated manner and shall not disclose such data to any third party in a manner that is specifically attributable to you, us or our apps.

You can always OPT OUT from Flurry Analytics tracking and personalized ads/recommendations from Flurry by using this link http://www.flurry.com/user-opt-out.html

 

 

Location: All Apps (Flurry)

Your Benefit: You are provided with the content that is most appealing to majority of users

You attribute to removal of malfunctions and improving user experiance

Collected Data & Nature: We collect data about the pages of our website that were viewed during Your visit, any actions or movements within the website or store and movements to/from the website from/to another website, e.g. the full Uniform Resource Locator (URL) clickstream to, through, and from our Web site, including date and time, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page, IP address, UDID, domain types like .co.uk and .com, Identification of Your device, Your browser type, version, and time zone setting, browser plug-in types and versions, Your operating system, computer specific ID, the country and telephone area code where Your computer is located

analytical cookies, session and persistent cookies, used also for (behavioral) advertising as stated below

Our Use: For internal purposes of conducting analysis – measuring appeal of specific items, topics and tailoring the content in accordance with what majority of users prefer

Data are collected via third party system called and ‘Flurry’ and by conducting user tests.

Data are used solely for our internal purposes and in an aggregated and anonymized way.

 

ALL PAGES – YOUTUBE.COM

For displaying videos on YouTube, we use these cookies:

  • PREF (persistent, 10 years)
  • VISITOR_INFO1_LIVE: persistent, 1 year
  • use_hitbox: session

OPTING OUT FROM ALL APPS

By using this Page on which a cookie banner is displayed, you specifically consent to the collection, use and disclosure of your information in accordance with the Privacy Policy and this Cookie & Advertising Policy. You are always free to opt-out from the collection of your information by leaving our Pages.

You can opt out from cookies and advertisements by buying an app or with free apps, to make an in app purchase where it is stated that you get an ad on or a virtual good and no ads.

* (‘All Apps’) All Outfit7 Limited mobile applications as stated on O7 webpage http://outfit7.com/apps/