Outfit7 global strategy revealed at Licensing Expo
June 22, 2013
Press Releases

Achieving a digital milestone of one billion downloads in less than three years Talking Tom and his Talking Friends now count major FMCG and QSR brands in its growing roster of licensees.

Proving the globally popular Talking Friends franchise is about family entertainment on all platforms, Talking Tom and his Talking friends have starred in the acclaimed web series on You Tube (600 million viewers and counting), appeared in their first single ‘You Get Me’ (viewed over 100 million times) and Talking Angela recorded her first solo song called ‘That’s Falling in Love’.

Revealing the latest Talking Tom brand extensions at the Licensing Expo, Samo Login said fans could expect to see an exciting and more interactive new Talking Tom app in autumn this year with a major global launch codenamed Tom On the Road released from end 2014. Read more in the official press release.

Fans in over 230 countries around the world now have access to a growing number of Talking Friends merchandise from plush to hi-tech toys. The Talking Friends Superstar toys were introduced in 2012 connecting the plush toys with mobile apps to create a whole new toy experience. Talking Friends merchandise also extends across apparels, school accessories, mobile phones covers and much more.

A new collection of merchandise will be announced soon as Outfit7 grows its licensing business as part of the Cyprus based company’s long-term strategy, which includes expanding its innovative and interactive character offering in to television, home entertainment, live events, attractions and more merchandise so that fans have access wherever they are and through all their favourite mediums.