Outfit7 vigorously expands outreach in China
July 11, 2014
Press Releases

China, as the world’s biggest smart device market, has become one of the fastest-growing markets for Outfit7 – the entertainment company behind the global phenomenon Talking Tom and Friends. Since its launch in 2009, Outfit7 has enthusiastically pursued its mission to enhance its consumer engagement and further the brand’s footprint in China. By the end of 2013, Outfit7’s apps have been downloaded on over 162 million active smart devices in China, resulting in the Talking Tom and Friends brand achieving in excess of 300 million downloads in the region!

Outfit7’s growth in China has increased year-on-year by over an astounding 270%, and the brand shows no signs of slowing down (increase of total downloads year-on-year, 2012-2013). Beyond second screen engagement, Talking Tom and Friends is set for greater market penetration following a significant partnership with Promotional Partners Worldwide that will allow consumers across Greater China the chance to purchase official Talking Tom and Friends branded merchandise from major department stores.

Globally, Outfit7 has swiftly and successfully achieved outstanding results and recognition for Talking Tom and Friends, thanks to the brand’s physical comedy and humor that crosses all age demographics, cultures and languages. To-date, Talking Tom and Friends apps have been downloaded in over 230 countries and territories worldwide, from Antarctica to the Vatican City, achieving over 1.7 billion downloads. Talking Tom and Friends has also achieved tremendous success across the social and video arenas, accruing over 20 million fans on Facebook and over 1 billion views on YouTube. The unique fully animated 3D animal characters have become such a social phenomenon that they have been featured on ABC’s Modern Family, NBC’s Today Show and the White House Easter Roll for the last two years.

Outfit7 is dedicated to delivering fresh, engaging content to its global fan base; the company recently launched the latest update for its most customizable app, My Talking Tom. More hilarious animations, a daily gold-coin-winning challenge, an all-new bubble-shooting mini-game and modern furniture will allow fans more customization options, fun and engagement as they nurture their Tom from a kitten to a tom cat. Furthermore, in celebration of the Brazil World Cup, players now have the chance to dress their Tom in football uniform. My Talking Tom has also been shortlisted as a finalist in the 2014 Tabby Awards, the global competition for the best tablet app.

As consumer engagement with Outfit7’s brands and characters continues to soar to record-breaking acclaim, Outfit7’s licensing business has become ever more prominent and an integral part of its business development plans. Outfit7 has appointed nine licensing agents including Exim Licensing Group, Bulldog Licensing, Enjoy Licensing and Empire etc. to expand the reach of its licensing business across the globe, from Latin America to South East Asia. Outfit7 is also in production on an all-new TV series, Talking Tom and Friends. Produced in 3D, the Talking Tom and Friends TV series will see Talking Tom and his posse of lovable friends transition from the digital world onto the small screen for the first time.

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