Outfit7 Extends its Agreement With Dragon-i
October 1, 2014
Press Releases

Interactive entertainment company Outfit7 Limited has renewed its agreement with UK-based toy manufacturer Dragon-i for its Talking Tom and Friends brand for a further year. The deal will enable fans to purchase the Talk Back feature plush for Talking Tom, Talking Angela, Talking Ben and Talking Ginger throughout 2015.

Dragon-i’s renewal agreement sees the licensee hold manufacturing and distribution rights to Talking Tom and Friends in select countries in North and South America, Western and Eastern Europe, Africa, South East Asia and the South Pacific.

“Our Talking Tom and Friends animated Talking Back plush has proved very popular with our fans across the world,” said Angeles Blanco, Senior Licensing Director at Outfit7 Brit Limited.  “To meet consumer demand we’re happy to have extended this agreement with Dragon-i and look forward to the year ahead.”

Dave Cave, President of Dragon-i commented: “We have worked with Outfit7 since the beginning and have shipped over one million units of the Talking Tom and Friends line globally.  We’re incredibly excited about this renewal as it will enable us to be part of the exciting new plans for Talking Tom and Friends in 2015.”

Talking Tom and Friends has enjoyed enormous success in its four-year lifecycle, having extended from a series of apps to a global entertainment franchise while delivering consumer-centric entertainment to its global network of fans. With an all-new 3D CGI animated series on the way, a burgeoning licensing program and video content accumulating over 1.4 billion views on YouTube, the brand has proved to be an ever-dominant force as it continues to reach new milestones and consumer touch points.