March 8, 2018

Introducing… Outfit7’s brand new look! This brand refresh comes at an exciting time for us. We’ve recently announced 7.7 billion downloads – that’s more than the current world population – and launched an exciting new game.

After talking with our employees, and our friends in the industry, we decided that – after a few years using the same visual identity – it was time for a change. Our new logo was designed with our users in mind. It’s more readable. More attention-grabbing. And it truly represents who we are, and where we’re going.


The Evolution of Outfit7’s New Logo (@2010-2018 Outfit7 Limited. All rights reserved.)

As Helder Lopes, our VP of Design and Animation said of the brand refresh: “It’s simple. It’s bold. It’s clear. That’s what gives it power. We wanted a logo and branding that represents our best qualities – our fun-loving spirit and our strength. This new logo showcases this in the balance between the boldness of the font and its soft edges. The team had a lot of fun creating it, and I’m super proud of their work!”

Moving forwards, we think this new brand design will represent us perfectly as we continue to create, innovate, and bring fun and entertainment to our users around the world.