[{"data":1,"prerenderedAt":180},["ShallowReactive",2],{"0c436b43-84c0-47a1-9f52-d702e74dd577":3,"jobs-count":50,"latest0c436b43-84c0-47a1-9f52-d702e74dd577":51},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":8,"id":9,"collection":5,"content":10,"coverImage":7,"author":18,"categories":22,"card":27,"order":18,"slug":34,"title":35,"uri":33,"url":33,"meta":36,"canonical":18,"social":40,"_id":45,"_type":46,"_source":47,"_file":48,"_stem":49,"_extension":46},"/news/0c436b43-84c0-47a1-9f52-d702e74dd577","news",false,"","2026-09-01T22:00:00.000000Z","0c436b43-84c0-47a1-9f52-d702e74dd577",[11,14,20],{"type":12,"text":13},"text","\u003Cp>Search is fracturing right before our eyes. When someone types a complex prompt into an AI today, the engine breaks down the intent and hunts across multiple pockets of the web to piece together a synthesized answer. Honestly? That’s exactly how we as humans handle things. We don't look for everything in one place. We instinctively bounce between platforms depending on what we need, heading to Reddit for unfiltered opinions, TikTok for trends, or official sites for hard metrics. People are still just hunting for authentic information; the only difference now is that AI has joined that multi-platform journey to take the heavy lifting off our hands. This means Generative Engine Optimization (GEO) isn't an isolated trick or a marketing silo; it is just one piece of a much larger puzzle. To build a successful campaign today, you have to look at the big picture. You can't just optimize a single website; you have to ensure your brand's narrative is alive across the entire ecosystem that your audience, and the AI engines scraping them, actually trust.\u003C/p>",{"type":15,"items":16},"slider",[17],{"caption":18,"asset":19},null,"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/seo-comms-visual-(1).jpg",{"type":12,"text":21},"\u003Cblockquote>\u003Cp>\u003Cstrong>The message is loud and clear: if you aren't putting your facts out there in a clean and discoverable way across this broad landscape, you aren't just losing rankings, to a huge chunk of your audience, you won't even exist.\u003C/strong>\u003C/p>\u003C/blockquote>\u003Ch2>\u003Cstrong>How It All Started\u003C/strong>\u003C/h2>\u003Cp>In October 2025, we decided to step back and audit exactly how visible and accurate Outfit7 was across the major LLMs. We weren't just checking if the basic facts on our Wikipedia page were correct; we wanted to know if these engines would actually recommend us when users asked the kind of everyday, open-ended questions we assumed we’d dominate.\u003C/p>\u003Cp>But right out of the gate, we hit a massive paradox: \u003Cstrong>how do you audit your visibility against user prompts when AI companies keep their prompt data locked away in a black box?\u003C/strong> For SEO, most search engines provide Webmaster tools that help you understand your search performance and spot opportunities for further optimizations to expand your presence. There is no such thing for GEO. It is impossible to just download a spreadsheet of what people are asking LLMs... To break through this blind spot, we had to become detectives of consumer intent first. Before we could even test the AI engines, we had to map out the actual questions our audience was asking.\u003C/p>\u003Cp>Once we built that list of real-world consumer prompts, we used them as our baseline to stress-test the LLMs. The results were a massive reality check. When we asked an AI point-blank, “Who is Outfit7?”, it easily spit out accurate data pulled directly from our Wikipedia page. It knew our founders, our scale, and our corporate moves.\u003C/p>\u003Cp>But when we tested indirect, discovery-driven category prompts - the kinds of queries people use to find something new to play - we were nowhere to be found. Even though Talking Tom & Friends has racked up billions of downloads and essentially defined the modern mobile virtual pet genre, the AI engines completely bypassed us, recommending smaller, niche competitors instead. Having a massive global brand didn't mean a thing if AI crawlers couldn't connect the dots in a conversational prompt. \u003Cstrong>That blind spot is exactly where this playbook began.\u003C/strong>\u003C/p>\u003Ch2>\u003Cstrong>1. SEO Is Not Dead: It Is Evolving and Becoming More Critical Than Ever\u003C/strong>\u003C/h2>\u003Cp>There is a loud narrative in marketing claiming that "SEO is dead." We completely disagree. SEO is undergoing its most profound evolution yet. It is becoming even more critical to a brand’s survival, but the scorecard is changing. Traditional SEO was about winning the click to a blue link. Modern SEO, augmented by Generative Engine Optimization (GEO), is about winning the citation, the summary mention, and the absolute recommendation within an AI’s final answer.\u003C/p>\u003Cp>They are not competing strategies; they are two sides of the same coin - authority. If traditional SEO is about link authority, GEO is about topical authority. It is no longer enough that relevant websites and pages link to your content. Content around the topics important to you has to mention you as well and support your narrative.\u003C/p>\u003Cp>Generative engines read, extract, and trust the very infrastructure that robust SEO builds. If your technical SEO is broken, AI engines cannot find your data. But if you don't layer conversational optimization on top, they cannot synthesize or recommend you. GEO represents the next maturity stage. Here is how the two work together as a single search ecosystem:\u003C/p>\u003Cp>In this new hybrid ecosystem, a weak technical SEO setup is fatal. AI search engines retrieve information from the highest-authority, most technically sound web structures. This explains a well-known paradox in modern search: industry research on GEO has shown that nearly 90% of pages cited by AI actually rank at position 21 or lower on Google organic search.\u003C/p>\u003Cblockquote>\u003Cp>\u003Cstrong>\u003Cem>Traditional SEO ensures the AI bot can technically crawl and index your site, but GEO ensures the AI chooses to recommend your content because it directly answers the user's prompt.\u003C/em>\u003C/strong>\u003C/p>\u003C/blockquote>\u003Cp>By aligning our technical hygiene with natural conversational formats, we are future-proofing our footprint for the models that now dominate consumer decision-making.\u003C/p>\u003Ch2>\u003Cstrong>2. Prompts: Figuring Out the Questions People Actually Ask\u003C/strong>\u003C/h2>\u003Cp>Once we realized how AI answers were put together, we had to stop tracking traditional "keywords" and start thinking about "prompts." People don’t type “best virtual pet mobile game download” into LLMs. They treat the AI like a friend, typing long, conversational questions like, “I am bored, what virtual pet mobile games would you recommend?” or “What is the best mobile game where you take care of a pet?”\u003C/p>\u003Cp>Since we couldn't just look at a dashboard of LLM queries, we had to piece together our audience's natural language from the outside in:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Digging into Real Conversations:\u003C/strong> We went to the places where our audience talks naturally. We combed through customer support emails, app store reviews, Reddit forums, and Google Trends. These spaces showed us the exact language, frustrations, and casual phrases players use when they aren't trying to format a traditional search.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Looking for the "Why" \u003C/strong>and the Specifics: We didn't just look for game genres; we looked at how people framed their specific needs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Making Smart Guesses:\u003C/strong> Using these real-world constraints, we connected the dots to build a master list of predicted prompts. We basically simulated what a player, a casual gamer, or a tech fan would ask an LLM if they were looking for something new.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>3. The Dream Team: How We Assembled and Divided the Project\u003C/strong>\u003C/h2>\u003Cp>Realizing we were invisible to conversational prompts, we knew we couldn't treat this like a standard technical patch. We needed a true cross-functional team to rethink how our brand lived across the internet. We sat down and intentionally built a core team out of three distinct pillars at Outfit7:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Content Creators & Copywriters:\u003C/strong> The people who actually write our app store descriptions, web articles, and video descriptions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Marketing, Legal & PR:\u003C/strong> The owners of our brand narrative, responsible for external communications and storytelling.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Technical SEO:\u003C/strong> The architects behind our web best practices, technical optimizations, metadata, structured rich data, and web vitals.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We divided our entire roadmap into two classic strategic lanes: \u003Cstrong>Owned Media\u003C/strong> (the channels we completely control) and \u003Cstrong>Earned Media\u003C/strong> (the exposure we get through third-party platforms and word-of-mouth).\u003C/p>\u003Cblockquote>\u003Cp>An AI doesn't just read your website, believe you, and move on. Consistency across completely different domains is what turns a corporate claim into an AI-verified truth.\u003C/p>\u003C/blockquote>\u003Ch2>\u003Cstrong>4. Owned Media: Rewriting Content for a Hybrid Human-Machine World\u003C/strong>\u003C/h2>\u003Cp>Our first major execution block was taking a hard look at our owned properties, our corporate site, game landing pages, and App Store Optimization (ASO) data. We discovered that writing polished corporate marketing content was actively causing LLM crawlers to ignore us. We fundamentally overhauled our owned content architecture through four strategic steps:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Speaking Simply to the Machine:\u003C/strong> We stripped out the corporate fluff and started writing text that was direct, educational, and matched natural conversation. Instead of using general pronouns like "our studio's premium products," we used explicit proper names like "Outfit7" and "Talking Tom & Friends" so models could clearly index our entity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Deploying the Q&A Framework: \u003C/strong>Industry data shows that structuring text with direct questions followed by immediate, explicit answers significantly increases the likelihood of being extracted and used as a source by conversational engines. We refactored our landing pages to include question-based subheadings (H2 and H3) that perfectly mirrored real conversational prompts, following each with a tight, standalone answer.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Structural Chunking & Technical SEO Cleanup: \u003C/strong>LLMs prefer clear, digestible data chunks. We organized our content using clear bullet points, short paragraphs, and side-by-side comparison tables. On the technical backend, we enrolled our sites into Bing Webmaster Tools and added structured JSON-LD schemas to give AI crawlers clean organizational facts.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Content Expansion & Regular Updates: \u003C/strong>We prepared dedicated content for each of our games, diving deeper into gameplay, important milestones, and awards we won. But we haven’t stopped there; instead, we doubled down and continued with regular content updates, releasing various guides and feature deep dives, expanding on the now growing topical coverage of our products.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>5. Earned Media: Building Trust Through High-Authority Sources\u003C/strong>\u003C/h2>\u003Cp>Overhauling our website wasn't going to fix everything. As our study proved, AI engines routinely prioritize neutral collective wisdom over a brand's own marketing copy. We targeted the external spaces where AIs look for proof, what we internally call the \u003Cstrong>Super Feeders.\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Press Releases: \u003C/strong>We didn't stop doing PR; we structured releases so AI systems could easily extract the key facts, stripping the fluff and adding short, simple summaries right at the top.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>PR Relationships: \u003C/strong>This is where all your past media networking pays off. We found the high-authority sites AI treats as trusted "super feeders," and worked with those outlets through standard editorial pitching to secure earned coverage in places we knew LLMs frequently reference.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Listicles: \u003C/strong>"Top 5" and "Top 10" lists for recommendations work. We pitched media to get into their roundups, giving AI systems credible third-party validation to draw on when answering those searches.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Results: What Changed and What We’re Watching Next\u003C/strong>\u003C/h2>\u003Cp>By changing how we handle both our owned text structures and our earned community footprints, we began to actively shift how AI models index Outfit7. Because LLM search logs are a black box, we measured our success using concrete proxy metrics, specifically running internal tracking audits across major engines using our master list of 50 simulated customer prompts, alongside tracking AI referral traffic.\u003C/p>\u003Cp>The data over six months showed a massive shift:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>+357% LLM Traffic\u003C/strong>: Since we started tracking and optimizing in October, the number of users finding our website through AI chatbots/LLMs has more than quadrupled.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>90% Prompt Presence\u003C/strong>: We are now showing up in AI prompts where we used to be completely invisible.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>We Have A Better Understanding On How It Works Now:\u003C/strong> the biggest win isn't even the traffic, it’s the knowledge we’ve gained. \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>We're Already Using It Everywhere\u003C/strong>: This isn't just theory. We are already using this know-how to tweak our PR articles, daily communications, and website content so AI models actually pick them up.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>The Path Forward\u003C/strong>\u003C/h2>\u003Cp>The AI landscape is shifting so rapidly that there is no "set it and forget it" strategy. Generative Engine Optimization (GEO) is not a one-time technical patch; it is a moving target that requires us to remain fast, agile, and ready to adapt.\u003C/p>\u003Cp>AI search is not replacing SEO; it is changing what authority looks like. The brands that win this new search equation won't be the ones producing the most content or shouting the loudest. Instead, they will be the ones building the strongest, most consistent digital evidence across the web.\u003C/p>\u003Cp>For Outfit7, the project became about building what brands have always needed: authority and consistent presence across the web, communicated clearly enough for both people and AI to trust. The goal was to make accurate, useful information about our games easier to discover, verify, and understand across the platforms people already use-by keeping our facts simple, our data structured, and our brand deeply embedded across the digital ecosystem. Ultimately, AI does not choose the loudest voice; it chooses the brand the internet consistently trusts and recommends.\u003C/p>",[23],{"id":24,"title":25,"slug":26},"news_categories::case-study","Case study","case-study",{"title":28,"copy":18,"backgroundImage":29,"cta":30},"If an AI Can’t Find You, Do You Exist?","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/aisearch_card.jpg",{"title":31,"type":32,"href":33},"Read the news","link","/blog/news/if-an-ai-cant-find-you-do-you-exist-outfit7s-deep-dive-into-the-new-search-equation","if-an-ai-cant-find-you-do-you-exist-outfit7s-deep-dive-into-the-new-search-equation","If an AI Can’t Find You, Do You Exist? Outfit7’s Deep Dive into the New Search Equation",{"title":37,"description":38,"canonical":39,"robots":7},"Outfit7’s Deep Dive into Generative Engine Optimization | Outfit7","Outfit7 explores Generative Engine Optimization, SEO, AI search, and how a multi-platform content strategy can strengthen brand visibility and discovery.","http://localhost/blog/news/if-an-ai-cant-find-you-do-you-exist-outfit7s-deep-dive-into-the-new-search-equation",{"open_graph":41,"twitter":41,"site_name":42,"title":43,"description":38,"image":44},true,"Outfit7","Outfit7’s Deep Dive into Generative Engine Optimization","https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3Nlby1jb21tcy12aXN1YWwtKDEpLmpwZw==?w=1200&h=630&q=70&fit=crop&s=3cfff367fe725c181a38a57ee915c98f","content:news:0c436b43-84c0-47a1-9f52-d702e74dd577.json","json","content","news/0c436b43-84c0-47a1-9f52-d702e74dd577.json","news/0c436b43-84c0-47a1-9f52-d702e74dd577",11,[52,85,135],{"_path":53,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":54,"id":55,"collection":5,"content":56,"coverImage":7,"author":18,"categories":65,"card":70,"order":18,"slug":75,"title":71,"uri":74,"url":74,"meta":76,"canonical":18,"social":79,"_id":82,"_type":46,"_source":47,"_file":83,"_stem":84,"_extension":46},"/news/a6ed588b-3433-488b-8d70-647556aeee91","2026-08-31T22:00:00.000000Z","a6ed588b-3433-488b-8d70-647556aeee91",[57,59,63],{"type":12,"text":58},"\u003Cp>What started as a brand-new superhero twist on the world of Talking Tom & Friends is quickly turning into something much bigger!\u003C/p>\u003Cp>Talking Tom Heroes: Suddenly Super is now expanding across streaming, toys, gaming, and e-commerce through a major new partnership with Amazon Kids+, opening the door to entirely new audiences and giving kids more ways than ever to experience the world of the heroes.\u003C/p>",{"type":15,"items":60},[61],{"caption":18,"asset":62},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tthss_promo_img_pr_3.jpg",{"type":12,"text":64},"\u003Cp>\u003Cstrong>The Heroes Are Entering New Territories\u003C/strong>\u003C/p>\u003Cp>Starting today, September 1, Talking Tom Heroes: Suddenly Super is available in the United States through Amazon Kids+ for the very first time, bringing Talking Tom and his friends' superhero adventures to U.S. audiences.\u003C/p>\u003Cp>But that is only the beginning. Later this autumn, the series will continue expanding across Canada, the United Kingdom, Italy, Mexico, France, Germany, and Spain, bringing Talking Tom Heroes: Suddenly Super to several major new markets.\u003C/p>\u003Cp>Amazon Kids+ will also hold first-window rights for the series in France, Germany, and Spain, marking another major milestone in the international growth of Talking Tom Heroes: Suddenly Super.\u003C/p>\u003Cp>\u003Cstrong>More Than Just a Show\u003C/strong>\u003C/p>\u003Cp>The Amazon Kids+ partnership is not only about streaming. It is about building a world kids can jump into from every direction.\u003C/p>\u003Cp>Launching alongside the series in the U.S. today, the Talking Tom Heroes: Suddenly Super toy line features plush toys, action figures, and vehicles inspired by the heroes and villains from the series. Families will be able to shop the collection through dedicated Amazon storefronts, with distribution supported by PSI Group in the United States.\u003C/p>\u003Cp>Kids can also continue the adventure through an exclusive Talking Tom Heroes: Suddenly Super game available on Amazon Kids+ for Amazon Fire Tablets. Created as a companion experience to the series, the game gives kids another way to explore the world of their favorite heroes and continue the adventure beyond watching episodes.\u003C/p>\u003Cp>Together, the series, toys, and game create more ways for kids to step into the world of Talking Tom Heroes: Suddenly Super, whether they are watching, playing, or creating adventures of their own.\u003C/p>\u003Cp>\u003Cstrong>Why Talking Tom Heroes: Suddenly Super Feels Different\u003C/strong>\u003C/p>\u003Cp>Created by Outfit7 and produced together with Epic Story Media and ReDefine Originals, part of the DNEG Group, Talking Tom Heroes: Suddenly Super takes the familiar world of Talking Tom & Friends and flips it into a superhero adventure full of chaos, comedy, teamwork, and heart.\u003C/p>\u003Cp>Talking Tom and his friends are not perfect superheroes. They are still figuring things out. They make mistakes. They argue. They learn as they go. But that is exactly what makes them relatable, and what makes the series feel energetic, playful, and fun.\u003C/p>\u003Cp>At its core, Talking Tom Heroes: Suddenly Super is about discovering that being heroic is not about having powers. It is about how you use them.\u003C/p>\u003Cp>\u003Cstrong>And This Is Only the Beginning\u003C/strong>\u003C/p>\u003Cp>For Outfit7, the partnership reflects something much bigger than a single launch. While the broader Talking Tom & Friends brand continues to engage audiences of all ages around the world, Talking Tom Heroes: Suddenly Super reimagines the world of Talking Tom & Friends specifically for kids, creating a dedicated superhero universe brought to life through age-appropriate storytelling, consumer products, and interactive experiences.\u003C/p>\u003Cp>With the U.S. launch now underway and Canada, Europe, and Mexico joining the rollout later this autumn, the world of Talking Tom Heroes: Suddenly Super is only getting bigger.\u003C/p>",[66],{"id":67,"title":68,"slug":69},"news_categories::announcement","Announcement","announcement",{"title":71,"copy":18,"backgroundImage":72,"cta":73},"Talking Tom Heroes: Suddenly Super Is Heading to Amazon Kids+","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tthss_web_card-1761653550.jpg",{"title":31,"type":32,"href":74},"/blog/news/talking-tom-heroes-suddenly-super-is-heading-to-amazon-kids","talking-tom-heroes-suddenly-super-is-heading-to-amazon-kids",{"title":77,"description":7,"canonical":78,"robots":7},"Talking Tom Heroes: Suddenly Super Is on Amazon Kids+ | Outfit7","http://localhost/blog/news/talking-tom-heroes-suddenly-super-is-heading-to-amazon-kids",{"open_graph":41,"twitter":41,"site_name":42,"title":71,"description":80,"image":81},"Makers of Talking Tom & Friends – Fun Games for All Ages","https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3R0aHNzX3NvY2lhbF9pbWFnZS5qcGc=?w=1200&h=630&q=70&fit=crop&s=cca5401026cd658149571279f6137342","content:news:a6ed588b-3433-488b-8d70-647556aeee91.json","news/a6ed588b-3433-488b-8d70-647556aeee91.json","news/a6ed588b-3433-488b-8d70-647556aeee91",{"_path":86,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":87,"id":88,"collection":5,"content":89,"coverImage":7,"author":18,"categories":110,"card":120,"order":18,"slug":125,"title":121,"uri":124,"url":124,"meta":126,"canonical":18,"social":130,"_id":132,"_type":46,"_source":47,"_file":133,"_stem":134,"_extension":46},"/news/8f83447d-0f57-409a-a909-4986ca991c8c","2026-08-03T22:00:00.000000Z","8f83447d-0f57-409a-a909-4986ca991c8c",[90,92,96,98,102,104,108],{"type":12,"text":91},"\u003Cp>For decades, kids around the world have followed the adventures of Papa Smurf, Smurfette, Brainy, and the rest of the village. While the world around them has changed, the Smurfs have remained a constant, entertaining new generations through stories built around friendship, teamwork, curiosity, and adventure.\u003C/p>\u003Cp>Now, those iconic blue characters are stepping into Talking Tom & Friends: World, Outfit7's first game created specifically for kids. Available now, the collaboration introduces a dedicated Smurfs experience where children can explore Smurfs Village, meet familiar characters, discover new activities, and create adventures alongside Talking Tom and his friends.\u003C/p>",{"type":15,"items":93},[94],{"caption":18,"asset":95},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttfwxsmurfs_key-(1).png",{"type":12,"text":97},"\u003Cp>\u003Cstrong>Bringing the Smurfs to a New Generation of Play\u003C/strong>\u003C/p>\u003Cp>At Outfit7, collaborations are about more than introducing recognizable characters into our games. They're an opportunity to bring together brands that share common values while creating new ways for audiences to engage with the worlds they love.\u003C/p>\u003Cp>For decades, the Smurfs have entertained generations of fans through stories centered around friendship, teamwork, adventure, and imagination. While the franchise continues to connect with audiences of all ages, it remains a favorite among children, making Talking Tom & Friends: World a natural place to bring those iconic characters to life through play.\u003C/p>\u003Cp>As Outfit7's first game created specifically for kids, Talking Tom & Friends: World encourages creativity, exploration, and storytelling. Combined with the Smurfs' timeless appeal, the collaboration creates a new way for children to engage with familiar characters while giving parents the chance to share a brand many grew up with themselves.\u003C/p>\u003Cp>\u003Cstrong>Stepping Into Smurfs Village\u003C/strong>\u003C/p>\u003Cp>The adventure begins when kids discover a miniature mushroom village hidden within Talking Tom & Friends: World. Stepping inside unlocks a dedicated Smurfs-inspired scene where Brainy and Storm welcome them into a world designed around creativity, storytelling, and roleplay.\u003C/p>\u003Cp>At the center of the experience is a village setting where kids can create adventures of their own while helping care for the environment through activities such as collecting litter, recycling, composting, and planting flowers. Rather than following a fixed storyline, the experience encourages children to use their imagination, whether they're recreating favorite Smurfs moments or inventing entirely new adventures alongside Talking Tom and his friends.\u003C/p>\u003Cp>For those who want to explore even further, Papa Smurf and Smurfette's mushroom house and Gargamel's castle can also be unlocked, introducing additional characters, activities, and magical potion mixing.\u003C/p>",{"type":15,"items":99},[100],{"caption":18,"asset":101},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttfwxsmurfs_screenshots_2-(2).png",{"type":12,"text":103},"\u003Cp>\u003Cstrong>More Ways to Get Smurfy\u003C/strong>\u003C/p>\u003Cp>The adventure expands with Smurfs-inspired fashion items and character customization options.\u003C/p>\u003Cp>Inspired by some of the franchise's most recognizable characters, the collection includes Papa Smurf's signature red hat, Smurfette's dress, Brainy's glasses, Farmer's hat, Handy's overalls, Gargamel's outfit, and more. These items allow kids to bring a little Smurfs magic into adventures throughout the game.\u003C/p>\u003Cp>For the first time, children will also be able to customize the Smurfs themselves. While each character keeps their recognizable appearance, outfits and head accessories can be mixed and matched, creating new looks and even more opportunities for imaginative storytelling.\u003C/p>",{"type":15,"items":105},[106],{"caption":18,"asset":107},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttfwxsmurfs_outfitevent-(1).png",{"type":12,"text":109},"\u003Cp>\u003Cstrong>Growing the Talking Tom & Friends Universe\u003C/strong>\u003C/p>\u003Cp>The Smurfs collaboration is another example of how the Talking Tom & Friends franchise continues to grow and evolve. Today, the franchise reaches audiences through a variety of products, from games created specifically for kids to experiences with broader appeal.\u003C/p>\u003Cp>The Smurfs have followed a similar journey. For decades, they have entertained generations of fans through comics, television, film, consumer products, and digital experiences, remaining relevant to both longtime fans and new audiences alike.\u003C/p>\u003Cp>That shared ability to connect with different audiences makes the collaboration an especially meaningful one, bringing together two entertainment brands that continue to find new ways to engage, inspire, and entertain.\u003C/p>\u003Cp>The Smurfs experience is available now in Talking Tom & Friends: World. Find the mushroom village, step into Smurfs Village, and start creating your own Smurfy adventures.\u003C/p>\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>",[111,112,116],{"id":67,"title":68,"slug":69},{"id":113,"title":114,"slug":115},"news_categories::game-news","Game news","game-news",{"id":117,"title":118,"slug":119},"news_categories::partnerships","Partnerships","partnerships",{"title":121,"copy":18,"backgroundImage":122,"cta":123},"The Smurfs Have Arrived in Talking Tom & Friends: World!","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttfwxsmurfs_web_card.jpg",{"title":31,"type":32,"href":124},"/blog/news/the-smurfs-have-arrived-in-talking-tom-friends-world","the-smurfs-have-arrived-in-talking-tom-friends-world",{"title":127,"description":128,"canonical":129,"robots":7},"The Smurfs Have Arrived in Talking Tom & Friends: World! | Outfit7","Discover how Outfit7's collaboration with the Smurfs brings creativity, storytelling, and imaginative play to Talking Tom & Friends: World, its first game created specifically for kids.","http://localhost/blog/news/the-smurfs-have-arrived-in-talking-tom-friends-world",{"open_graph":41,"twitter":41,"site_name":42,"title":121,"description":128,"image":131},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3R0Znd4c211cmZzX3dlYl9zb2NpYWxpbWFnZS5qcGc=?w=1200&h=630&q=70&fit=crop&s=9964804cbd8dee3d540ef54ad78731f2","content:news:8f83447d-0f57-409a-a909-4986ca991c8c.json","news/8f83447d-0f57-409a-a909-4986ca991c8c.json","news/8f83447d-0f57-409a-a909-4986ca991c8c",{"_path":136,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":137,"id":138,"collection":5,"content":139,"coverImage":7,"author":18,"categories":162,"card":165,"order":18,"slug":170,"title":166,"uri":169,"url":169,"meta":171,"canonical":18,"social":175,"_id":177,"_type":46,"_source":47,"_file":178,"_stem":179,"_extension":46},"/news/2e26c9a0-6714-4840-957a-958c49310b7a","2026-07-29T22:00:00.000000Z","2e26c9a0-6714-4840-957a-958c49310b7a",[140,142,146,148,152,154,160],{"type":12,"text":141},"\u003Cp>For most mobile games, reaching a tenth anniversary is a remarkable achievement. Reaching it while remaining one of the world's most downloaded endless runners is something else entirely.\u003C/p>\u003Cp>Since launching in 2016, Talking Tom Gold Run has entertained players around the globe with its fast-paced chases, colorful worlds, and the never-ending mission to recover stolen gold from Roy Rakoon. Over the years, players have downloaded the game more than 3.2 billion times, run a staggering 341 billion kilometers, and spent over 556,000 years playing.\u003C/p>\u003Cp>After ten years, however, the team behind the game faced an important question: how do you keep a game exciting when millions of players already know it so well?\u003C/p>\u003Cp>The answer is Arena Wipeout, the biggest gameplay evolution in Talking Tom Gold Run's history. Introduced as part of the game's 10th anniversary celebration, the new mode transforms the familiar endless runner formula into a survival-style competition where the objective is no longer to run the farthest, but to outlast everyone else.\u003C/p>",{"type":15,"items":143},[144],{"caption":18,"asset":145},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttgr_promo_img_pr_info.jpg",{"type":12,"text":147},"\u003Cp>\u003Cstrong>Evolving a Classic\u003C/strong>\u003C/p>\u003Cp>Introducing a major new gameplay mode to a decade-old game comes with a unique challenge. Players want new experiences, but they also return because they love the feeling that made them download the game in the first place.\u003C/p>\u003Cp>For Viktorija Karapeovska, Product Manager at Outfit7 (Ekipa2 subsidiary), finding the right balance between innovation and familiarity was key.\u003C/p>\u003Cp>"When a game has been a daily ritual for millions of players for over a decade, you're handling a legacy that people genuinely care about, so you can't lose the thing people fell in love with in the first place. But respecting the legacy shouldn't make you timid."\u003C/p>\u003Cp>Rather than simply adding another event or progression layer, the team wanted to create something that felt genuinely fresh while staying true to the fast, accessible gameplay that has defined Talking Tom Gold Run since day one.\u003C/p>",{"type":15,"items":149},[150],{"caption":18,"asset":151},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttgr_promo_img_pr-logo-1.jpg",{"type":12,"text":153},"\u003Cp>\u003Cstrong>Enter Arena Wipeout\u003C/strong>\u003C/p>\u003Cp>Unlike the traditional mode, where players focus on running as far as possible, Arena Wipeout places players into a tournament-style competition where survival becomes the ultimate objective. Rival runners compete side-by-side as hazards, obstacles, and changing arena conditions gradually eliminate participants until only a handful remain.\u003C/p>\u003Cp>"If the traditional mode is a marathon, Arena Wipeout is a high-stakes sprint," Viktorija explains. "There is a real finish line now, and the ultimate rush comes from being the last one standing."\u003C/p>\u003Cp>The new mode introduces a completely different rhythm to the game. Every obstacle feels more important, every decision carries more weight, and every round brings players closer either to elimination or victory.\u003C/p>",{"type":15,"items":155},[156,158],{"caption":18,"asset":157},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttgr_scr_pr-portrait-2.jpg",{"caption":18,"asset":159},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttgr_scr_pr-portrait-4.jpg",{"type":12,"text":161},"\u003Cp>\u003Cstrong>Looking Ahead\u003C/strong>\u003C/p>\u003Cp>For Rok Kernc, Head of Product at Outfit7 (Ekipa2 subsidiary), Arena Wipeout reflects a broader shift in how players engage with mobile games today.\u003C/p>\u003Cp>"Players today are used to constant stimulation and instant feedback loops. They're constantly exposed to new mechanics, faster gameplay hooks, and different styles of progression."\u003C/p>\u003Cp>That doesn't mean the classic endless runner has lost its appeal. Instead, it means players are looking for new ways to experience the games they already love.\u003C/p>\u003Cp>As part of the anniversary celebration, players can also enjoy a special birthday-themed update and free limited-edition rewards. More importantly, Arena Wipeout marks the beginning of a new chapter for Talking Tom Gold Run, proving that even after ten years, the game can still find new ways to surprise players.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>",[163,164],{"id":67,"title":68,"slug":69},{"id":113,"title":114,"slug":115},{"title":166,"copy":18,"backgroundImage":167,"cta":168},"10 Years, Billions of Runs, One Bold New Direction","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttgr_10yrs_card.jpg",{"title":31,"type":32,"href":169},"/blog/news/10-years-billions-of-runs-one-bold-new-direction","10-years-billions-of-runs-one-bold-new-direction",{"title":172,"description":173,"canonical":174,"robots":7},"10 Years, Billions of Runs, One Bold New Direction | Outfit7","Explore how Talking Tom Gold Run became one of the world's most successful endless runner games and continues evolving after 10 years.","http://localhost/blog/news/10-years-billions-of-runs-one-bold-new-direction",{"open_graph":41,"twitter":41,"site_name":42,"title":166,"description":173,"image":176},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3R0Z3JfMTB5cnNfc29jaWFsaW1hZ2UuanBn?w=1200&h=630&q=70&fit=crop&s=62ea4d78c73f7ddbfc18165f06dbf8b7","content:news:2e26c9a0-6714-4840-957a-958c49310b7a.json","news/2e26c9a0-6714-4840-957a-958c49310b7a.json","news/2e26c9a0-6714-4840-957a-958c49310b7a",1788354246791]