[{"data":1,"prerenderedAt":198},["ShallowReactive",2],{"b27c5be4-9293-48f7-9288-887ea43cc8cd":3,"jobs-count":71,"latestb27c5be4-9293-48f7-9288-887ea43cc8cd":72},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":8,"id":9,"collection":5,"content":10,"coverImage":7,"author":18,"categories":40,"card":49,"order":18,"slug":56,"title":50,"uri":55,"url":55,"meta":57,"canonical":18,"social":61,"_id":66,"_type":67,"_source":68,"_file":69,"_stem":70,"_extension":67},"/news/b27c5be4-9293-48f7-9288-887ea43cc8cd","news",false,"","2026-05-19T22:00:00.000000Z","b27c5be4-9293-48f7-9288-887ea43cc8cd",[11,14,20,22,26,28,38],{"type":12,"text":13},"text","\u003Cp>For a long time, partnerships were primarily a way for brands to expand into new categories. Strong IP moved into fashion, food, and retail, building presence through products that increased visibility and commercial scale. What is happening now is, in many ways, a shift toward something else. Partnerships are increasingly moving into media, storytelling, and shared universes, where the focus is no longer on where a brand appears, but on how it interacts with another world and what that interaction creates. For us, this shift is not theoretical, it directly influences how we build the Talking Tom & Friends brand.\u003C/p>",{"type":15,"items":16},"slider",[17],{"caption":18,"asset":19},null,"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/partnership_1920x1080.jpg",{"type":12,"text":21},"\u003Cp>\u003Cstrong>Treating Partnerships as Part of How the Brand Is Built\u003C/strong>\u003C/p>\u003Cp>At Outfit7, partnerships have become part of how we think about building the Talking Tom & Friends brand itself. We approach collaborations not simply as a way to extend the brand, but as a way to actively shape it. In conversation with Tadeja Irmančnik, Brand Partnerships Lead at Outfit7 (Ekipa2 Subsidiary), this perspective becomes clear. “The starting point for us is not what we get out of a partnership,” Tadeja Irmančnik says. “It’s what it allows us to do with the brand that we couldn’t do on our own.”\u003C/p>\u003Cp>This means that we do not approach collaborations as something layered on top of the brand, but as something that actively contributes to how it develops. Other brands can influence positioning, expand the narrative, and introduce new perspectives that would be difficult to create internally. In that sense, partnerships become part of the brand-building process itself, shaping not only what the brand is, but what it can become.\u003C/p>\u003Cp>\u003Cstrong>A Multi-Platform Ecosystem That Shapes How Partnerships Work\u003C/strong>\u003C/p>\u003Cp>This way of thinking about partnerships is closely connected to how Talking Tom & Friends is structured as a brand. Because it exists across a broader ecosystem that includes mobile games, YouTube, social platforms, and more, collaborations are not limited to a single entry point. Instead, they can be developed in different ways, depending on what the idea requires.\u003C/p>\u003Cp>For us, this structure is not just a distribution advantage, it defines how we build partnerships. It creates flexibility not only in execution, but in how partnerships can evolve. Some collaborations begin in one space and expand into others, while others move in the opposite direction. In many cases, the most impactful partnerships are those that are not confined to a single format, but develop across multiple touchpoints over time. This allows both brands to build something together, rather than simply appearing alongside one another.\u003C/p>",{"type":15,"items":23},[24],{"caption":18,"asset":25},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tadeja21.jpg",{"type":12,"text":27},"\u003Cp>\u003Cstrong>Looking Beyond Obvious Brand Alignment\u003C/strong>\u003C/p>\u003Cp>Because partnerships are not limited to a single format, they are also not limited to obvious or expected combinations. The flexibility of the Talking Tom & Friends ecosystem allows us to approach collaborations in a more open way, where the starting point is not only alignment or overlap, but also what the brands could become.\u003C/p>\u003Cp>Alignment remains an important part of any collaboration, but it is not the only way we approach it. “Our fans don’t connect with just one type of content or one kind of brand,” Tadeja explains. “They engage with many different things at the same time, and that’s something we try to reflect.”\u003C/p>\u003Cp>For us, this creates room for a more exploratory approach. Some collaborations come from clear and expected connections, while others are less obvious but open up new creative directions. Partnerships are not only about reinforcing what the brand already is, but about expanding it, introducing new audiences, new contexts, and new ways for the brand to exist.\u003C/p>\u003Cp>\u003Cstrong>Keeping the Brand Coherent\u003C/strong>\u003C/p>\u003Cp>As partnerships become more open and exploratory, maintaining a clear sense of direction becomes even more important. The ability to move beyond obvious alignments creates new opportunities, but it also requires a stronger understanding of what the brand is and where it is going.\u003C/p>\u003Cp>As partnerships become more visible across industries, the challenge is no longer access, but direction. The number of potential collaborations continues to grow, but not all of them contribute in the same way. For us, what matters is not participation, but whether a partnership supports that direction. “The question is not whether something is big or visible,” Tadeja says. “It’s whether it moves the brand in the right direction.”\u003C/p>\u003Cp>That distinction shapes how we make decisions. Some opportunities naturally align with what we are building, while others, even if attractive on the surface, do not add to that trajectory. The role of partnerships is not to follow momentum, but to reinforce and extend the brand in a way that remains coherent over time.\u003C/p>",{"type":15,"items":29},[30,32,34,36],{"caption":18,"asset":31},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/mta2xbarbie_visual1.jpg",{"caption":18,"asset":33},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/web_ibi_nov24_07_ab.jpg",{"caption":18,"asset":35},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tthdxmir_key_1920x1080-(1).jpg",{"caption":18,"asset":37},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttf_social_image_pkxd-1761030141.jpg",{"type":12,"text":39},"\u003Cp>\u003Cstrong>Focusing on What the Audience Actually Experiences\u003C/strong>\u003C/p>\u003Cp>That clarity of direction ultimately shows up in how the brand is experienced. Partnerships are not only strategic decisions, they shape what audiences see, feel, and take away from the brand over time.\u003C/p>\u003Cp>The real impact of a partnership is not in the moment it launches, but in what remains afterwards. In some cases, very little carries forward, while in others something shifts in how audiences experience the brand, how they connect with it, and what they expect from it over time. This is where partnerships begin to matter differently, not as isolated moments, but as part of how the brand is experienced on an ongoing basis. We aren’t looking for 3-week live-ops sprints. We’re looking for long-term, multi-category partnerships that give us the breathing room to be creative; both narratively and commercially. Our goal is to offer fans something substantive, not just another repainted flash campaign.\u003C/p>\u003Cp>For us, that is what we design partnerships around. They need to translate into something meaningful for the people engaging with the brand. “We want to give fans something they wouldn’t get from our brand alone,” Tadeja says. “Something that feels new, but still feels like it belongs.”\u003C/p>\u003Cp>The collaboration with Barbie™ reflects that approach, not only because of its scale, but because of what it allowed us to build. It introduced a new layer around self-expression and identity and translated it into an experience that felt natural within the Talking Tom & Friends universe, creating a connection that went beyond simple visibility.\u003C/p>\u003Cp>\u003Cstrong>A Direction That Continues to Grow\u003C/strong>\u003C/p>\u003Cp>The way partnerships are approached today says a lot about how a brand sees itself. Some treat them as extensions, carefully controlled and clearly defined. Others allow them to be more open, knowing that something unexpected might come out of it.\u003C/p>\u003Cp>For us, that difference is not abstract, it is something we actively build through the choices we make. Over time, those choices become visible. Not in any single collaboration, but in how the brand evolves as a whole, what it becomes associated with, and how it continues to stay relevant without repeating itself.\u003C/p>\u003Cp>In that sense, partnerships are less about what is created in the moment, and more about what direction they quietly set.\u003C/p>",[41,45],{"id":42,"title":43,"slug":44},"news_categories::case-study","Case study","case-study",{"id":46,"title":47,"slug":48},"news_categories::partnerships","Partnerships","partnerships",{"title":50,"copy":18,"backgroundImage":51,"cta":52},"Partnerships That Shape, Not Just Scale a Brand","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/partnerships_card.jpg",{"title":53,"type":54,"href":55},"Read the news","link","/blog/news/partnerships-that-shape-not-just-scale-a-brand","partnerships-that-shape-not-just-scale-a-brand",{"title":58,"description":59,"canonical":60,"robots":7},"How Talking Tom & Friends Approaches Brand Partnerships | Outfit7","Explore how Outfit7 approaches brand partnerships as part of long-term brand development across Talking Tom & Friends, from storytelling and audience expansion to multi-platform collaboration strategies.","http://localhost/blog/news/partnerships-that-shape-not-just-scale-a-brand",{"open_graph":62,"twitter":62,"site_name":63,"title":64,"description":59,"image":65},true,"Outfit7","How Talking Tom & Friends Approaches Brand Partnerships","https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3BhcnRuZXJzaGlwXzE5MjB4MTA4MC5qcGc=?w=1200&h=630&q=70&fit=crop&s=f5004e8d8be350f1b70e4d8138528c7d","content:news:b27c5be4-9293-48f7-9288-887ea43cc8cd.json","json","content","news/b27c5be4-9293-48f7-9288-887ea43cc8cd.json","news/b27c5be4-9293-48f7-9288-887ea43cc8cd",16,[73,122,168],{"_path":74,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":75,"id":76,"collection":5,"content":77,"coverImage":7,"author":18,"categories":98,"card":107,"order":18,"slug":112,"title":108,"uri":111,"url":111,"meta":113,"canonical":18,"social":117,"_id":119,"_type":67,"_source":68,"_file":120,"_stem":121,"_extension":67},"/news/35c9f8d6-0bc1-4bcd-a263-182754775da4","2026-04-21T22:00:00.000000Z","35c9f8d6-0bc1-4bcd-a263-182754775da4",[78,80,84,86,90,92,96],{"type":12,"text":79},"\u003Cp>Some of the most meaningful projects begin with a simple question: how can we take the joy we create in the digital world and make it part of everyday life in a tangible way?\u003C/p>\u003Cp>That question sparked the beginning of the Giving Back initiative in 2021, when the idea was first brought to life through a hands-on volunteer project. What followed was more than a one-time effort. Over time, it grew into a tradition that brought Outfit7 teams together to help restore campsites and create spaces where children can play, imagine, and connect. \u003C/p>\u003Cp>Five years later, Giving Back has become a meaningful way this purpose is brought to life beyond digital experiences. Through each restored campsite, it became clear that these spaces offer more than play. They create moments of confidence, connection, and belonging. At the same time, one insight stood out. The real impact does not only come from what is built, but from the process behind it, the collaboration, the shared effort, and the people involved in shaping it.\u003C/p>\u003Cp>This realization led to a new question: how can Giving Back create not just spaces, but something that stays with children long after the campsite is built?\u003C/p>",{"type":15,"items":81},[82],{"caption":18,"asset":83},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/inbody_2.jpg",{"type":12,"text":85},"\u003Cp>\u003Cstrong>A New Way to Create Impact\u003C/strong>\u003C/p>\u003Cp>As the initiative evolved, we began asking ourselves how Giving Back could reach the community earlier in the journey, not only when a campsite is completed, but while it is still being imagined.\u003C/p>\u003Cp>Every Giving Back project begins long before hands on work. Behind each finished space is a creative process of planning, designing, and thinking about how it will be used. What should be added? What will make it exciting, engaging, and meaningful? These decisions shape every project, yet until now they have remained behind the scenes.\u003C/p>\u003Cp>This year, the idea was to open that part of the process to the people who understand playgrounds best: children themselves.\u003C/p>\u003Cp>Instead of limiting their role to experiencing the finished result, we wanted to invite them into the creation process and give them the opportunity to shape what comes next.\u003C/p>\u003Cp>\u003Cstrong>Inviting Children Into the Process\u003C/strong>\u003C/p>\u003Cp>That idea became the natural evolution of Giving Back in 2026.\u003C/p>\u003Cp>This year, the project grew beyond restoring campsites and expanded into the creative process behind them. Primary schools across Slovenia were invited to participate in a challenge that asked students to imagine and design their own ideas for new campsite elements and experiences. Working in teams, they explored how play spaces can be made more engaging, inclusive, and fun, developing their concepts within a clear set of guidelines before submitting them for review.\u003C/p>\u003Cp>What makes this evolution meaningful is not only the final outcome, but the experience it creates for children along the way. By taking part, they are encouraged to think creatively, solve problems together, and understand how an idea develops from an early concept into something concrete.\u003C/p>\u003Cp>In this way, Giving Back evolves from a project that creates campsites into one that also invites children to help shape them, turning imagination into a real part of the process.\u003C/p>",{"type":15,"items":87},[88],{"caption":18,"asset":89},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/inbody_1.jpg",{"type":12,"text":91},"\u003Cp>\u003Cstrong>Built Through Shared Values\u003C/strong>\u003C/p>\u003Cp>This new chapter is strengthened by partners who share our belief in creating meaningful opportunities.\u003C/p>\u003Cp>Korak, a valued long-term partner of Outfit7 (Ekipa2 d.o.o. subsidiary), is dedicated to creating opportunities for people with disabilities by offering meaningful work experiences and new beginnings. Their mission reflects the same belief in empowerment and inclusion that lies at the heart of Giving Back.\u003C/p>\u003Cp>Debeli rtič remains a central part of the story, as it has been from the beginning. As the final location and host of this year’s implementation, it is where the selected idea will become reality and where children will ultimately experience its impact.\u003C/p>\u003Cp>POPRI brings a strong connection to youth development through its long-standing work in entrepreneurship and education, supporting young people in turning ideas into action.\u003C/p>\u003Cp>Together, these partnerships make it possible to create something larger than any one organization could build alone.\u003C/p>\u003Cp>\u003Cstrong>From Imagination to Reality\u003C/strong>\u003C/p>\u003Cp>The strongest idea submitted through the school challenge will be selected and transformed into a real playground element, brought to life by our teams together with our partners.\u003C/p>\u003Cp>For the children behind the winning concept, this means more than recognition. It means seeing their imagination become part of the real world. The winning team will also receive a monetary award for their school, helping support future creative development and encouraging new ideas to grow.\u003C/p>\u003Cp>This connection between imagination and implementation is what defines this year’s evolution of Giving Back. It turns participation into ownership and creativity into something tangible.\u003C/p>",{"type":15,"items":93},[94],{"caption":18,"asset":95},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/inbody_3.jpg",{"type":12,"text":97},"\u003Cp>\u003Cstrong>A Tradition That Continues Hands-On\u003C/strong>\u003C/p>\u003Cp>Later this year, Giving Back returns to one of its most important traditions: the volunteer day at Debeli rtič.\u003C/p>\u003Cp>Once again, Outfit7 teams will come together, roll up their sleeves, and help bring the selected idea to life. This hands-on moment connects everything the initiative stands for, creativity, teamwork, purpose, and shared contribution.\u003C/p>\u003Cp>It is where ideas leave paper behind and become something children can touch, use, and enjoy.\u003C/p>",[99,103],{"id":100,"title":101,"slug":102},"news_categories::announcement","Announcement","announcement",{"id":104,"title":105,"slug":106},"news_categories::giving-back","Giving back","giving-back",{"title":108,"copy":18,"backgroundImage":109,"cta":110},"What Comes After Five Years of Giving Back?","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/gb_card.jpg",{"title":53,"type":54,"href":111},"/blog/news/what-comes-after-five-years-of-giving-back","what-comes-after-five-years-of-giving-back",{"title":114,"description":115,"canonical":116,"robots":7},"What Comes After Five Years of Giving Back? | Outfit7","Discover how Giving Back is evolving after five years of restoring playgrounds. This year, children are invited to co-create new ideas, turning imagination into real-world impact.","http://localhost/blog/news/what-comes-after-five-years-of-giving-back",{"open_graph":62,"twitter":62,"site_name":63,"title":108,"description":115,"image":118},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL2diX25ld3NjYXJkLmpwZw==?w=1200&h=630&q=70&fit=crop&s=b4eb46060afe31e5b58f6bbf784225ed","content:news:35c9f8d6-0bc1-4bcd-a263-182754775da4.json","news/35c9f8d6-0bc1-4bcd-a263-182754775da4.json","news/35c9f8d6-0bc1-4bcd-a263-182754775da4",{"_path":123,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":124,"id":125,"collection":5,"content":126,"coverImage":7,"author":18,"categories":145,"card":152,"order":18,"slug":157,"title":158,"uri":156,"url":156,"meta":159,"canonical":18,"social":163,"_id":165,"_type":67,"_source":68,"_file":166,"_stem":167,"_extension":67},"/news/d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8","2026-04-01T22:00:00.000000Z","d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8",[127,129,132,134,138,140,143],{"type":12,"text":128},"\u003Cp>For years, My Talking Angela 2 has been more than just a game, it’s been a place where imagination takes flight, where players carve out their own stories, and where creativity always has a home. This spring, that story continues as Barbie & Barbie bring their world of style, self-expression, and design into the My Talking Angela 2 universe.\u003C/p>",{"type":15,"items":130},[131],{"caption":18,"asset":31},{"type":12,"text":133},"\u003Cp>\u003Cstrong>Design at the Center: The Barbie™  Style Studio\u003C/strong>\u003C/p>\u003Cp>At the heart of the Barbie™ event is the Barbie Style Studio. From the very beginning, this tool was designed with creativity in mind.\u003C/p>\u003Cp>The Style Studio lets players design custom outfits for Talking Angela using Barbie-inspired colors, patterns, and playful details. Designs can be rotated in full 3D, adjusted freely, and saved to return to later, encouraging experimentation rather than a single “final” look.\u003C/p>\u003Cp>There’s no one right way to use the studio. Instead, it’s a space built for creativity, and a place where style can change, evolve, and reflect the player behind it.\u003C/p>",{"type":15,"items":135},[136],{"caption":18,"asset":137},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/mta2xbarbie_viusal2.png",{"type":12,"text":139},"\u003Cp>\u003Cstrong>A World That Evolves With the Event\u003C/strong>\u003C/p>\u003Cp>The Barbie brand's influence extends beyond outfit design. Throughout the event, Barbie-themed decorations refresh the main scenes in My Talking Angela 2, adding bright colors, stylish accents, and cheerful details that subtly reshape Talking Angela’s world.\u003C/p>\u003Cp>Alongside these visual updates, players can already explore additional customization options through optional in-game purchases, including three new Barbie-inspired outfits for Talking Angela and multiple furniture items for her apartment. These additions expand the possibilities for self-expression while keeping the core gameplay familiar.\u003C/p>\u003Cp>The event will continue to grow with the introduction of Barbie-inspired makeup options, including mascara, lipstick, blush, and more, all designed in the Barbie signature color palette. These items give players even more ways to experiment, express their creativity, and design a look for Talking Angela that reflects their own unique style.\u003C/p>\u003Cp>Later in May, players will be able to unlock a special new addition to their wardrobe: a free Barbie-inspired outfit for Talking Angela. Once unlocked, the outfit is free to keep, a small but meaningful piece of the event players can hold onto forever.\u003C/p>",{"type":141,"id":142},"youtube","Wc0v_4H9I5s",{"type":12,"text":144},"\u003Cp>\u003Cstrong>Apple Arcade: Early Access as the Event Unfolds\u003C/strong>\u003C/p>\u003Cp>On Apple Arcade, players receive early access to select Barbie event features ahead of their wider global release.\u003C/p>\u003Cp>Barbie-themed decorations are already live, and Apple Arcade players are the first to explore the Barbie makeup feature and free outfit.\u003C/p>\u003Cp>These early-access moments allow players to engage with new customization options while enjoying the same Barbie Style Studio and visual updates available across all platforms. \u003C/p>\u003Cp>\u003Cstrong>A Collaboration Guided by Purpose\u003C/strong>\u003C/p>\u003Cp>From the beginning, the Barbie event has been shaped around the core ideas that have always defined Talking Tom & Friends: self-expression, individuality, and play that invites everyone to take part. Rather than directing players toward a single way to play, the event is designed to give them the freedom to explore, experiment, and express themselves in ways that feel personal, social, and inclusive.\u003C/p>\u003Cp>“At its heart, Talking Tom & Friends is about letting people be themselves,” said Tadeja Irmančnik, Brand Partnerships Lead at Outfit7 (Ekipa2 subsidiary). “Barbie stands for that same sense of confidence and individuality. This collaboration gives us the opportunity to bring those values together in a way that encourages players to express who they are, celebrate what makes them unique, and enjoy the game on their own terms.”\u003C/p>\u003Cp>That shared purpose runs through the entire event, from the creative tools available to players to the way the experience fits naturally into Talking Angela’s world, adding new layers of expression without changing what makes the game feel familiar and welcoming.\u003C/p>\u003Cp>\u003Cstrong>Jump In and Play\u003C/strong>\u003C/p>\u003Cp>The Barbie event is now live in My Talking Angela 2. Jump in, experiment with style, and discover how Barbie-inspired creativity fits into Talking Angela’s world!!\u003C/p>",[146,147,151],{"id":100,"title":101,"slug":102},{"id":148,"title":149,"slug":150},"news_categories::game-news","Game news","game-news",{"id":46,"title":47,"slug":48},{"title":153,"copy":18,"backgroundImage":154,"cta":155},"Barbie & Barbie Meet Talking Angela","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/barbiexmta2_card-1775033775.jpg",{"title":53,"type":54,"href":156},"/blog/news/barbie-barbie-meet-talking-angela-a-new-chapter-of-style-in-my-talking-angela-2","barbie-barbie-meet-talking-angela-a-new-chapter-of-style-in-my-talking-angela-2","Barbie & Barbie Meet Talking Angela: A New Chapter of Style in My Talking Angela 2",{"title":160,"description":161,"canonical":162,"robots":7},"Barbie & Barbie Meet Talking Angela | Outfit7","Step into the Barbie™ collaboration in My Talking Angela 2 and create your own style with the Barbie Style Studio, custom outfits, and creative features.","http://localhost/blog/news/barbie-barbie-meet-talking-angela-a-new-chapter-of-style-in-my-talking-angela-2",{"open_graph":62,"twitter":62,"site_name":63,"title":153,"description":161,"image":164},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL2JhcmJpZXhtdGEyX3NvY2lhbGltYWdlLmpwZw==?w=1200&h=630&q=70&fit=crop&s=62ea87a9e26185be0349622da6154490","content:news:d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8.json","news/d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8.json","news/d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8",{"_path":169,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":170,"id":171,"collection":5,"content":172,"coverImage":7,"author":18,"categories":181,"card":183,"order":18,"slug":188,"title":184,"uri":187,"url":187,"meta":189,"canonical":18,"social":192,"_id":195,"_type":67,"_source":68,"_file":196,"_stem":197,"_extension":67},"/news/6445d18f-4d88-4155-bbb0-dd194cceb756","2026-02-26T23:00:00.000000Z","6445d18f-4d88-4155-bbb0-dd194cceb756",[173,175,179],{"type":12,"text":174},"\u003Cp>At Outfit7, we’ve spent more than a decade building and growing games for players around the world. Working on the Talking Tom & Friends brand across different markets and player groups gave our teams real, hands-on experience in what it takes to grow digital products sustainably.\u003C/p>\u003Cp>We built our own systems, tested them in real products, and kept improving what worked, always with one goal in mind: making better games for our players. Over more than ten years, this hands-on work has helped us understand how ads, user experience, and compliance need to work together to support long-term player satisfaction. That experience ultimately led to the establishment of Aurion11.\u003C/p>",{"type":15,"items":176},[177],{"caption":18,"asset":178},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/aurion_ib.jpg",{"type":12,"text":180},"\u003Cp>\u003Cstrong>When Experience Goes Beyond One Company\u003C/strong>\u003C/p>\u003Cp>After more than 15 years of building ad technology for our own needs, our perspective naturally grew. What started as solutions for one portfolio became a broader understanding of how monetization works across different markets, rules, and user groups.\u003C/p>\u003Cp>As our teams gained experience, it became clear that many of the challenges they were solving were not unique to Outfit7. Publishers across the industry face similar questions around sustainable growth, flexibility, diverse audiences, and responsible use of data.\u003C/p>\u003Cp>Rather than keeping that knowledge within one company, we decided to establish Aurion11 as a separate venture. This allows a dedicated team to focus fully on applying their experience more broadly, while Outfit7 continues to concentrate on what we do best, creating engaging games for players around the world.\u003C/p>\u003Cp>\u003Cstrong>A Clear Point of View\u003C/strong>\u003C/p>\u003Cp>Aurion11 has a simple goal: to make publishers’ lives easier and help them get more value from their ad inventory, no matter which platforms, technologies, or demand sources they use.\u003C/p>\u003Cp>The focus is on helping publishers make better decisions based on their own products, audiences, and long-term goals, because no two publishers are the same.\u003C/p>\u003Cblockquote>\u003Cp>As Igor Lautar, CEO and co-founder of Aurion11 and former VP of Sales at Outfit7, puts it: “Aurion11 was built by people who spent years working as a publisher. We know what it’s like to be responsible for monetization every day, not just talk about it. That experience helps us understand what publishers really need and how we can support them better.”\u003C/p>\u003C/blockquote>\u003Cp>\u003Cstrong>Looking Forward\u003C/strong>\u003C/p>\u003Cp>Aurion11 was built on the experience of people who have spent years working closely with real products and real players. The knowledge behind it did not appear overnight. It was shaped over time.\u003C/p>\u003Cp>Establishing Aurion11 is about giving that experience a clear direction. It allows the people who built this expertise to focus fully on applying what they have learned, supporting other publishers with the same practical mindset they developed over the years.\u003C/p>",[182],{"id":46,"title":47,"slug":48},{"title":184,"copy":18,"backgroundImage":185,"cta":186},"Turning In-House Expertise into a New Venture","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/aurion_card.jpg",{"title":53,"type":54,"href":187},"/blog/news/turning-in-house-expertise-into-a-new-venture","turning-in-house-expertise-into-a-new-venture",{"title":190,"description":7,"canonical":191,"robots":7},"Turning In-House Expertise into a New Venture | Outfit7","http://localhost/blog/news/turning-in-house-expertise-into-a-new-venture",{"open_graph":62,"twitter":62,"site_name":63,"title":184,"description":193,"image":194},"Makers of Talking Tom & Friends – Fun Games for All Ages","https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL2F1cmlvbl9zb2NpYWxpbWFnZS5qcGc=?w=1200&h=630&q=70&fit=crop&s=10a457dff42bc6f0ab54e53163a4b292","content:news:6445d18f-4d88-4155-bbb0-dd194cceb756.json","news/6445d18f-4d88-4155-bbb0-dd194cceb756.json","news/6445d18f-4d88-4155-bbb0-dd194cceb756",1779294537472]