[{"data":1,"prerenderedAt":210},["ShallowReactive",2],{"8e05feb3-0532-4c1e-938e-169561d0afa2":3,"jobs-count":63,"latest8e05feb3-0532-4c1e-938e-169561d0afa2":64},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":8,"id":9,"collection":5,"content":10,"coverImage":7,"author":18,"categories":32,"card":41,"order":18,"slug":48,"title":49,"uri":47,"url":47,"meta":50,"canonical":18,"social":54,"_id":58,"_type":59,"_source":60,"_file":61,"_stem":62,"_extension":59},"/news/8e05feb3-0532-4c1e-938e-169561d0afa2","news",false,"","2026-06-09T22:00:00.000000Z","8e05feb3-0532-4c1e-938e-169561d0afa2",[11,14,20,22,30],{"type":12,"text":13},"text","\u003Cp>The warehouse doors have officially opened on Steam, inviting players to jump into the strange, quiet, and surprisingly satisfying world of Liminal Logistics. This debut serves as much more than a product launch; it is the first definitive footprint of PlayValley, a new division within Outfit7 that is challenging traditional development cycles.\u003C/p>",{"type":15,"items":16},"slider",[17],{"caption":18,"asset":19},null,"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/key-promo---liminal-logistics-1779271854.png",{"type":12,"text":21},"\u003Cp>\u003Cstrong>Clock In, Get Weird, and Try to Get Out\u003C/strong>\u003C/p>\u003Cp>At first glance, Liminal Logistics looks like a dream come true for anyone who finds peace in a perfectly organized shelf. The game turns the daily grind of warehouse work into a smooth, rhythmic loop where you spend your shift grabbing boxes, checking lists, and taping up packages with a satisfying click. The game starts by pulling you into a "flow state" that mimics the hypnotic hum of a real-world shipping hub, but just as you start to feel like an “ Employee of the Month”, the warehouse begins to reveal that it has a mind of its own.\u003C/p>\u003Cp>The walls don’t stay where you left them, corridors start stretching out into an endless blur of concrete, and the shadowy "Management" stays hidden behind cold intercoms, demanding more speed while the world around you stops making any sense at all. Instead of grinding for a promotion or a virtual corner office, you survive by keeping your eyes open and learning how to navigate a hidden underground society of coworkers who actually know how the place works. By cutting deals with a cast of total eccentrics like Union Bob, Dirty Mike, Dr. Igor, and Natasha, you’ll learn that the only way to beat the system is to find the shortcuts and figure out how to move through a building that is actively trying to confuse you.\u003C/p>",{"type":15,"items":23},[24,26,28],{"caption":18,"asset":25},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/screenshots_003-1920x1080.jpg",{"caption":18,"asset":27},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/screenshots_005-1920x1080.jpg",{"caption":18,"asset":29},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/screenshots_001-1920x1080.jpg",{"type":12,"text":31},"\u003Cp>\u003Cstrong>Redefining Development: The PlayValley Identity\u003C/strong>\u003C/p>\u003Cp>While Liminal Logistics is our first big splash on the PC scene, PlayValley is much more than a small experimental team; it is a full-scale division designed to build original, unforgettable games for both mobile and PC. We’ve taken the global power of Outfit7 and mixed it with the fast-moving energy of a startup to create a space where the best ideas win, allowing teams to take full ownership of their projects and test ideas early so they can refine them quickly into experiences that feel immediate, satisfying, and memorable. Whether players have only five minutes to spare or an entire evening to play, PlayValley Division is dedicated to exploring new genres and mechanics that fit perfectly into any schedule.\u003C/p>\u003Cp>“From day one, our goal has been to create games that immediately pull players in,” said Žiga Sedovnik, VP of PlayValley Division (Outfit7 Limited). “At PlayValley, teams experiment early, iterate fast, and trust their instincts. We want every game to feel right from the first moment, no matter the platform or how long you play.”\u003C/p>\u003Cp>\u003Cstrong>The Future is Just Getting Started\u003C/strong>\u003C/p>\u003Cp>The release of Liminal Logistics is the first step in a broader strategic expansion, signaling a future where PlayValley Division continues to diversify Outfit7’s portfolio with high-quality, concept-driven titles. With several projects currently in development across the mobile and PC landscapes, the division is proving that by focusing on refined, smaller-scope experiences, they can capture a unique sense of wonder and satire that resonates with modern players. \u003C/p>\u003Cp>By inviting players to step into the warehouse and eventually challenging them to step away, Liminal Logistics sets the tone for a division that isn’t afraid to experiment with the unusual.\u003C/p>",[33,37],{"id":34,"title":35,"slug":36},"news_categories::announcement","Announcement","announcement",{"id":38,"title":39,"slug":40},"news_categories::game-news","Game news","game-news",{"title":42,"copy":18,"backgroundImage":43,"cta":44},"Liminal Logistics is now available on Steam!","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/liminallogistics_card.jpg",{"title":45,"type":46,"href":47},"Read the news","link","/blog/news/work-the-loop-cheat-the-system-get-out-liminal-logistics-is-now-available-on-steam","work-the-loop-cheat-the-system-get-out-liminal-logistics-is-now-available-on-steam","Work the Loop. Cheat the System. Get Out. Liminal Logistics is now available on Steam!",{"title":51,"description":52,"canonical":53,"robots":7},"Liminal Logistics is now available on Steam! | Outfit7","Liminal Logistics is now available on Steam. Developed by PlayValley, the PC simulation transforms repetitive warehouse work into a strangely satisfying experience.","http://localhost/blog/news/work-the-loop-cheat-the-system-get-out-liminal-logistics-is-now-available-on-steam",{"open_graph":55,"twitter":55,"site_name":56,"title":42,"description":52,"image":57},true,"Outfit7","https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL2xpbWluYWxsb2dpc3RpY3Nfc29jaWFsaW1hZ2UuanBn?w=1200&h=630&q=70&fit=crop&s=ae77f44d3140497db141e7c0a1a4b6d0","content:news:8e05feb3-0532-4c1e-938e-169561d0afa2.json","json","content","news/8e05feb3-0532-4c1e-938e-169561d0afa2.json","news/8e05feb3-0532-4c1e-938e-169561d0afa2",15,[65,121,167],{"_path":66,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":67,"id":68,"collection":5,"content":69,"coverImage":7,"author":18,"categories":96,"card":105,"order":18,"slug":110,"title":106,"uri":109,"url":109,"meta":111,"canonical":18,"social":115,"_id":118,"_type":59,"_source":60,"_file":119,"_stem":120,"_extension":59},"/news/b27c5be4-9293-48f7-9288-887ea43cc8cd","2026-05-19T22:00:00.000000Z","b27c5be4-9293-48f7-9288-887ea43cc8cd",[70,72,76,78,82,84,94],{"type":12,"text":71},"\u003Cp>For a long time, partnerships were primarily a way for brands to expand into new categories. Strong IP moved into fashion, food, and retail, building presence through products that increased visibility and commercial scale. What is happening now is, in many ways, a shift toward something else. Partnerships are increasingly moving into media, storytelling, and shared universes, where the focus is no longer on where a brand appears, but on how it interacts with another world and what that interaction creates. For us, this shift is not theoretical, it directly influences how we build the Talking Tom & Friends brand.\u003C/p>",{"type":15,"items":73},[74],{"caption":18,"asset":75},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/partnership_1920x1080.jpg",{"type":12,"text":77},"\u003Cp>\u003Cstrong>Treating Partnerships as Part of How the Brand Is Built\u003C/strong>\u003C/p>\u003Cp>At Outfit7, partnerships have become part of how we think about building the Talking Tom & Friends brand itself. We approach collaborations not simply as a way to extend the brand, but as a way to actively shape it. In conversation with Tadeja Irmančnik, Brand Partnerships Lead at Outfit7 (Ekipa2 Subsidiary), this perspective becomes clear. “The starting point for us is not what we get out of a partnership,” Tadeja Irmančnik says. “It’s what it allows us to do with the brand that we couldn’t do on our own.”\u003C/p>\u003Cp>This means that we do not approach collaborations as something layered on top of the brand, but as something that actively contributes to how it develops. Other brands can influence positioning, expand the narrative, and introduce new perspectives that would be difficult to create internally. In that sense, partnerships become part of the brand-building process itself, shaping not only what the brand is, but what it can become.\u003C/p>\u003Cp>\u003Cstrong>A Multi-Platform Ecosystem That Shapes How Partnerships Work\u003C/strong>\u003C/p>\u003Cp>This way of thinking about partnerships is closely connected to how Talking Tom & Friends is structured as a brand. Because it exists across a broader ecosystem that includes mobile games, YouTube, social platforms, and more, collaborations are not limited to a single entry point. Instead, they can be developed in different ways, depending on what the idea requires.\u003C/p>\u003Cp>For us, this structure is not just a distribution advantage, it defines how we build partnerships. It creates flexibility not only in execution, but in how partnerships can evolve. Some collaborations begin in one space and expand into others, while others move in the opposite direction. In many cases, the most impactful partnerships are those that are not confined to a single format, but develop across multiple touchpoints over time. This allows both brands to build something together, rather than simply appearing alongside one another.\u003C/p>",{"type":15,"items":79},[80],{"caption":18,"asset":81},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tadeja21.jpg",{"type":12,"text":83},"\u003Cp>\u003Cstrong>Looking Beyond Obvious Brand Alignment\u003C/strong>\u003C/p>\u003Cp>Because partnerships are not limited to a single format, they are also not limited to obvious or expected combinations. The flexibility of the Talking Tom & Friends ecosystem allows us to approach collaborations in a more open way, where the starting point is not only alignment or overlap, but also what the brands could become.\u003C/p>\u003Cp>Alignment remains an important part of any collaboration, but it is not the only way we approach it. “Our fans don’t connect with just one type of content or one kind of brand,” Tadeja explains. “They engage with many different things at the same time, and that’s something we try to reflect.”\u003C/p>\u003Cp>For us, this creates room for a more exploratory approach. Some collaborations come from clear and expected connections, while others are less obvious but open up new creative directions. Partnerships are not only about reinforcing what the brand already is, but about expanding it, introducing new audiences, new contexts, and new ways for the brand to exist.\u003C/p>\u003Cp>\u003Cstrong>Keeping the Brand Coherent\u003C/strong>\u003C/p>\u003Cp>As partnerships become more open and exploratory, maintaining a clear sense of direction becomes even more important. The ability to move beyond obvious alignments creates new opportunities, but it also requires a stronger understanding of what the brand is and where it is going.\u003C/p>\u003Cp>As partnerships become more visible across industries, the challenge is no longer access, but direction. The number of potential collaborations continues to grow, but not all of them contribute in the same way. For us, what matters is not participation, but whether a partnership supports that direction. “The question is not whether something is big or visible,” Tadeja says. “It’s whether it moves the brand in the right direction.”\u003C/p>\u003Cp>That distinction shapes how we make decisions. Some opportunities naturally align with what we are building, while others, even if attractive on the surface, do not add to that trajectory. The role of partnerships is not to follow momentum, but to reinforce and extend the brand in a way that remains coherent over time.\u003C/p>",{"type":15,"items":85},[86,88,90,92],{"caption":18,"asset":87},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/mta2xbarbie_visual1.jpg",{"caption":18,"asset":89},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/web_ibi_nov24_07_ab.jpg",{"caption":18,"asset":91},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tthdxmir_key_1920x1080-(1).jpg",{"caption":18,"asset":93},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttf_social_image_pkxd-1761030141.jpg",{"type":12,"text":95},"\u003Cp>\u003Cstrong>Focusing on What the Audience Actually Experiences\u003C/strong>\u003C/p>\u003Cp>That clarity of direction ultimately shows up in how the brand is experienced. Partnerships are not only strategic decisions, they shape what audiences see, feel, and take away from the brand over time.\u003C/p>\u003Cp>The real impact of a partnership is not in the moment it launches, but in what remains afterwards. In some cases, very little carries forward, while in others something shifts in how audiences experience the brand, how they connect with it, and what they expect from it over time. This is where partnerships begin to matter differently, not as isolated moments, but as part of how the brand is experienced on an ongoing basis. We aren’t looking for 3-week live-ops sprints. We’re looking for long-term, multi-category partnerships that give us the breathing room to be creative; both narratively and commercially. Our goal is to offer fans something substantive, not just another repainted flash campaign.\u003C/p>\u003Cp>For us, that is what we design partnerships around. They need to translate into something meaningful for the people engaging with the brand. “We want to give fans something they wouldn’t get from our brand alone,” Tadeja says. “Something that feels new, but still feels like it belongs.”\u003C/p>\u003Cp>The collaboration with Barbie™ reflects that approach, not only because of its scale, but because of what it allowed us to build. It introduced a new layer around self-expression and identity and translated it into an experience that felt natural within the Talking Tom & Friends universe, creating a connection that went beyond simple visibility.\u003C/p>\u003Cp>\u003Cstrong>A Direction That Continues to Grow\u003C/strong>\u003C/p>\u003Cp>The way partnerships are approached today says a lot about how a brand sees itself. Some treat them as extensions, carefully controlled and clearly defined. Others allow them to be more open, knowing that something unexpected might come out of it.\u003C/p>\u003Cp>For us, that difference is not abstract, it is something we actively build through the choices we make. Over time, those choices become visible. Not in any single collaboration, but in how the brand evolves as a whole, what it becomes associated with, and how it continues to stay relevant without repeating itself.\u003C/p>\u003Cp>In that sense, partnerships are less about what is created in the moment, and more about what direction they quietly set.\u003C/p>",[97,101],{"id":98,"title":99,"slug":100},"news_categories::case-study","Case study","case-study",{"id":102,"title":103,"slug":104},"news_categories::partnerships","Partnerships","partnerships",{"title":106,"copy":18,"backgroundImage":107,"cta":108},"Partnerships That Shape, Not Just Scale a Brand","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/partnerships_card.jpg",{"title":45,"type":46,"href":109},"/blog/news/partnerships-that-shape-not-just-scale-a-brand","partnerships-that-shape-not-just-scale-a-brand",{"title":112,"description":113,"canonical":114,"robots":7},"How Talking Tom & Friends Approaches Brand Partnerships | Outfit7","Explore how Outfit7 approaches brand partnerships as part of long-term brand development across Talking Tom & Friends, from storytelling and audience expansion to multi-platform collaboration strategies.","http://localhost/blog/news/partnerships-that-shape-not-just-scale-a-brand",{"open_graph":55,"twitter":55,"site_name":56,"title":116,"description":113,"image":117},"How Talking Tom & Friends Approaches Brand Partnerships","https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3BhcnRuZXJzaGlwXzE5MjB4MTA4MC5qcGc=?w=1200&h=630&q=70&fit=crop&s=f5004e8d8be350f1b70e4d8138528c7d","content:news:b27c5be4-9293-48f7-9288-887ea43cc8cd.json","news/b27c5be4-9293-48f7-9288-887ea43cc8cd.json","news/b27c5be4-9293-48f7-9288-887ea43cc8cd",{"_path":122,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":123,"id":124,"collection":5,"content":125,"coverImage":7,"author":18,"categories":146,"card":152,"order":18,"slug":157,"title":153,"uri":156,"url":156,"meta":158,"canonical":18,"social":162,"_id":164,"_type":59,"_source":60,"_file":165,"_stem":166,"_extension":59},"/news/35c9f8d6-0bc1-4bcd-a263-182754775da4","2026-04-21T22:00:00.000000Z","35c9f8d6-0bc1-4bcd-a263-182754775da4",[126,128,132,134,138,140,144],{"type":12,"text":127},"\u003Cp>Some of the most meaningful projects begin with a simple question: how can we take the joy we create in the digital world and make it part of everyday life in a tangible way?\u003C/p>\u003Cp>That question sparked the beginning of the Giving Back initiative in 2021, when the idea was first brought to life through a hands-on volunteer project. What followed was more than a one-time effort. Over time, it grew into a tradition that brought Outfit7 teams together to help restore campsites and create spaces where children can play, imagine, and connect. \u003C/p>\u003Cp>Five years later, Giving Back has become a meaningful way this purpose is brought to life beyond digital experiences. Through each restored campsite, it became clear that these spaces offer more than play. They create moments of confidence, connection, and belonging. At the same time, one insight stood out. The real impact does not only come from what is built, but from the process behind it, the collaboration, the shared effort, and the people involved in shaping it.\u003C/p>\u003Cp>This realization led to a new question: how can Giving Back create not just spaces, but something that stays with children long after the campsite is built?\u003C/p>",{"type":15,"items":129},[130],{"caption":18,"asset":131},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/inbody_2.jpg",{"type":12,"text":133},"\u003Cp>\u003Cstrong>A New Way to Create Impact\u003C/strong>\u003C/p>\u003Cp>As the initiative evolved, we began asking ourselves how Giving Back could reach the community earlier in the journey, not only when a campsite is completed, but while it is still being imagined.\u003C/p>\u003Cp>Every Giving Back project begins long before hands on work. Behind each finished space is a creative process of planning, designing, and thinking about how it will be used. What should be added? What will make it exciting, engaging, and meaningful? These decisions shape every project, yet until now they have remained behind the scenes.\u003C/p>\u003Cp>This year, the idea was to open that part of the process to the people who understand playgrounds best: children themselves.\u003C/p>\u003Cp>Instead of limiting their role to experiencing the finished result, we wanted to invite them into the creation process and give them the opportunity to shape what comes next.\u003C/p>\u003Cp>\u003Cstrong>Inviting Children Into the Process\u003C/strong>\u003C/p>\u003Cp>That idea became the natural evolution of Giving Back in 2026.\u003C/p>\u003Cp>This year, the project grew beyond restoring campsites and expanded into the creative process behind them. Primary schools across Slovenia were invited to participate in a challenge that asked students to imagine and design their own ideas for new campsite elements and experiences. Working in teams, they explored how play spaces can be made more engaging, inclusive, and fun, developing their concepts within a clear set of guidelines before submitting them for review.\u003C/p>\u003Cp>What makes this evolution meaningful is not only the final outcome, but the experience it creates for children along the way. By taking part, they are encouraged to think creatively, solve problems together, and understand how an idea develops from an early concept into something concrete.\u003C/p>\u003Cp>In this way, Giving Back evolves from a project that creates campsites into one that also invites children to help shape them, turning imagination into a real part of the process.\u003C/p>",{"type":15,"items":135},[136],{"caption":18,"asset":137},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/inbody_1.jpg",{"type":12,"text":139},"\u003Cp>\u003Cstrong>Built Through Shared Values\u003C/strong>\u003C/p>\u003Cp>This new chapter is strengthened by partners who share our belief in creating meaningful opportunities.\u003C/p>\u003Cp>Korak, a valued long-term partner of Outfit7 (Ekipa2 d.o.o. subsidiary), is dedicated to creating opportunities for people with disabilities by offering meaningful work experiences and new beginnings. Their mission reflects the same belief in empowerment and inclusion that lies at the heart of Giving Back.\u003C/p>\u003Cp>Debeli rtič remains a central part of the story, as it has been from the beginning. As the final location and host of this year’s implementation, it is where the selected idea will become reality and where children will ultimately experience its impact.\u003C/p>\u003Cp>POPRI brings a strong connection to youth development through its long-standing work in entrepreneurship and education, supporting young people in turning ideas into action.\u003C/p>\u003Cp>Together, these partnerships make it possible to create something larger than any one organization could build alone.\u003C/p>\u003Cp>\u003Cstrong>From Imagination to Reality\u003C/strong>\u003C/p>\u003Cp>The strongest idea submitted through the school challenge will be selected and transformed into a real playground element, brought to life by our teams together with our partners.\u003C/p>\u003Cp>For the children behind the winning concept, this means more than recognition. It means seeing their imagination become part of the real world. The winning team will also receive a monetary award for their school, helping support future creative development and encouraging new ideas to grow.\u003C/p>\u003Cp>This connection between imagination and implementation is what defines this year’s evolution of Giving Back. It turns participation into ownership and creativity into something tangible.\u003C/p>",{"type":15,"items":141},[142],{"caption":18,"asset":143},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/inbody_3.jpg",{"type":12,"text":145},"\u003Cp>\u003Cstrong>A Tradition That Continues Hands-On\u003C/strong>\u003C/p>\u003Cp>Later this year, Giving Back returns to one of its most important traditions: the volunteer day at Debeli rtič.\u003C/p>\u003Cp>Once again, Outfit7 teams will come together, roll up their sleeves, and help bring the selected idea to life. This hands-on moment connects everything the initiative stands for, creativity, teamwork, purpose, and shared contribution.\u003C/p>\u003Cp>It is where ideas leave paper behind and become something children can touch, use, and enjoy.\u003C/p>",[147,148],{"id":34,"title":35,"slug":36},{"id":149,"title":150,"slug":151},"news_categories::giving-back","Giving back","giving-back",{"title":153,"copy":18,"backgroundImage":154,"cta":155},"What Comes After Five Years of Giving Back?","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/gb_card.jpg",{"title":45,"type":46,"href":156},"/blog/news/what-comes-after-five-years-of-giving-back","what-comes-after-five-years-of-giving-back",{"title":159,"description":160,"canonical":161,"robots":7},"What Comes After Five Years of Giving Back? | Outfit7","Discover how Giving Back is evolving after five years of restoring playgrounds. This year, children are invited to co-create new ideas, turning imagination into real-world impact.","http://localhost/blog/news/what-comes-after-five-years-of-giving-back",{"open_graph":55,"twitter":55,"site_name":56,"title":153,"description":160,"image":163},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL2diX25ld3NjYXJkLmpwZw==?w=1200&h=630&q=70&fit=crop&s=b4eb46060afe31e5b58f6bbf784225ed","content:news:35c9f8d6-0bc1-4bcd-a263-182754775da4.json","news/35c9f8d6-0bc1-4bcd-a263-182754775da4.json","news/35c9f8d6-0bc1-4bcd-a263-182754775da4",{"_path":168,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":169,"id":170,"collection":5,"content":171,"coverImage":7,"author":18,"categories":190,"card":194,"order":18,"slug":199,"title":200,"uri":198,"url":198,"meta":201,"canonical":18,"social":205,"_id":207,"_type":59,"_source":60,"_file":208,"_stem":209,"_extension":59},"/news/d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8","2026-04-01T22:00:00.000000Z","d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8",[172,174,177,179,183,185,188],{"type":12,"text":173},"\u003Cp>For years, My Talking Angela 2 has been more than just a game, it’s been a place where imagination takes flight, where players carve out their own stories, and where creativity always has a home. This spring, that story continues as Barbie & Barbie bring their world of style, self-expression, and design into the My Talking Angela 2 universe.\u003C/p>",{"type":15,"items":175},[176],{"caption":18,"asset":87},{"type":12,"text":178},"\u003Cp>\u003Cstrong>Design at the Center: The Barbie™  Style Studio\u003C/strong>\u003C/p>\u003Cp>At the heart of the Barbie™ event is the Barbie Style Studio. From the very beginning, this tool was designed with creativity in mind.\u003C/p>\u003Cp>The Style Studio lets players design custom outfits for Talking Angela using Barbie-inspired colors, patterns, and playful details. Designs can be rotated in full 3D, adjusted freely, and saved to return to later, encouraging experimentation rather than a single “final” look.\u003C/p>\u003Cp>There’s no one right way to use the studio. Instead, it’s a space built for creativity, and a place where style can change, evolve, and reflect the player behind it.\u003C/p>",{"type":15,"items":180},[181],{"caption":18,"asset":182},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/mta2xbarbie_viusal2.png",{"type":12,"text":184},"\u003Cp>\u003Cstrong>A World That Evolves With the Event\u003C/strong>\u003C/p>\u003Cp>The Barbie brand's influence extends beyond outfit design. Throughout the event, Barbie-themed decorations refresh the main scenes in My Talking Angela 2, adding bright colors, stylish accents, and cheerful details that subtly reshape Talking Angela’s world.\u003C/p>\u003Cp>Alongside these visual updates, players can already explore additional customization options through optional in-game purchases, including three new Barbie-inspired outfits for Talking Angela and multiple furniture items for her apartment. These additions expand the possibilities for self-expression while keeping the core gameplay familiar.\u003C/p>\u003Cp>The event will continue to grow with the introduction of Barbie-inspired makeup options, including mascara, lipstick, blush, and more, all designed in the Barbie signature color palette. These items give players even more ways to experiment, express their creativity, and design a look for Talking Angela that reflects their own unique style.\u003C/p>\u003Cp>Later in May, players will be able to unlock a special new addition to their wardrobe: a free Barbie-inspired outfit for Talking Angela. Once unlocked, the outfit is free to keep, a small but meaningful piece of the event players can hold onto forever.\u003C/p>",{"type":186,"id":187},"youtube","Wc0v_4H9I5s",{"type":12,"text":189},"\u003Cp>\u003Cstrong>Apple Arcade: Early Access as the Event Unfolds\u003C/strong>\u003C/p>\u003Cp>On Apple Arcade, players receive early access to select Barbie event features ahead of their wider global release.\u003C/p>\u003Cp>Barbie-themed decorations are already live, and Apple Arcade players are the first to explore the Barbie makeup feature and free outfit.\u003C/p>\u003Cp>These early-access moments allow players to engage with new customization options while enjoying the same Barbie Style Studio and visual updates available across all platforms. \u003C/p>\u003Cp>\u003Cstrong>A Collaboration Guided by Purpose\u003C/strong>\u003C/p>\u003Cp>From the beginning, the Barbie event has been shaped around the core ideas that have always defined Talking Tom & Friends: self-expression, individuality, and play that invites everyone to take part. Rather than directing players toward a single way to play, the event is designed to give them the freedom to explore, experiment, and express themselves in ways that feel personal, social, and inclusive.\u003C/p>\u003Cp>“At its heart, Talking Tom & Friends is about letting people be themselves,” said Tadeja Irmančnik, Brand Partnerships Lead at Outfit7 (Ekipa2 subsidiary). “Barbie stands for that same sense of confidence and individuality. This collaboration gives us the opportunity to bring those values together in a way that encourages players to express who they are, celebrate what makes them unique, and enjoy the game on their own terms.”\u003C/p>\u003Cp>That shared purpose runs through the entire event, from the creative tools available to players to the way the experience fits naturally into Talking Angela’s world, adding new layers of expression without changing what makes the game feel familiar and welcoming.\u003C/p>\u003Cp>\u003Cstrong>Jump In and Play\u003C/strong>\u003C/p>\u003Cp>The Barbie event is now live in My Talking Angela 2. Jump in, experiment with style, and discover how Barbie-inspired creativity fits into Talking Angela’s world!!\u003C/p>",[191,192,193],{"id":34,"title":35,"slug":36},{"id":38,"title":39,"slug":40},{"id":102,"title":103,"slug":104},{"title":195,"copy":18,"backgroundImage":196,"cta":197},"Barbie & Barbie Meet Talking Angela","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/barbiexmta2_card-1775033775.jpg",{"title":45,"type":46,"href":198},"/blog/news/barbie-barbie-meet-talking-angela-a-new-chapter-of-style-in-my-talking-angela-2","barbie-barbie-meet-talking-angela-a-new-chapter-of-style-in-my-talking-angela-2","Barbie & Barbie Meet Talking Angela: A New Chapter of Style in My Talking Angela 2",{"title":202,"description":203,"canonical":204,"robots":7},"Barbie & Barbie Meet Talking Angela | Outfit7","Step into the Barbie™ collaboration in My Talking Angela 2 and create your own style with the Barbie Style Studio, custom outfits, and creative features.","http://localhost/blog/news/barbie-barbie-meet-talking-angela-a-new-chapter-of-style-in-my-talking-angela-2",{"open_graph":55,"twitter":55,"site_name":56,"title":195,"description":203,"image":206},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL2JhcmJpZXhtdGEyX3NvY2lhbGltYWdlLmpwZw==?w=1200&h=630&q=70&fit=crop&s=62ea87a9e26185be0349622da6154490","content:news:d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8.json","news/d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8.json","news/d2fefb46-c8e4-4ae2-8880-ab41bd11a7c8",1781085377282]