Principal Lead Product Marketing Manager

We are seeking a “high impact”, data-driven Principal Lead Product Marketing Manager to lead our marketing department and scale our portfolio of mobile titles. In this role, you will help build the team that can take complete ownership and execution of the full user funnel - unifying product positioning, user acquisition (paid and organic), ASO, retention and monetization into a single growth engine. You will bridge the gap between product development, creative strategy and performance marketing, serving as the senior authority on product positioning and player growth while building, managing and mentoring a high-performing team.

Talking Tom and FriendsFull-timeHybridOn-site

Locations

Ljubljana, Slovenia
Barcelona, Spain
Limassol, Cyprus

Recruiter

Neja Rozman

Neja Rozman

Talent Acquisition Specialist

[email protected]

Employers

Ekipa2 d.o.o

In this role you will

  • Hire, structure, and mentor a high-performing product marketing and growth team while setting clear goals and performance frameworks.
  • Define and execute end-to-end player acquisition and comprehensive lifecycle management across pre-launch validation, global launches, and LiveOps.
  • Partner with product teams to formalize value propositions, conduct target audience research, and ensure product development remains user-centric throughout its lifecycle.
  • Allocate budgets across paid UA, ASO, and influencer programs to maximize LTV efficiency across the portfolio while proactively anticipating growth risks and opportunities.
  • Work closely with the Analytics team to build reliable measurement frameworks, including LTV forecasting and full-funnel reporting.
  • Lead joint distribution reports and analyze performance metrics to extract lessons learned and continuously refine our distribution strategies.

What we’re looking for

  • Proven track record of building, managing, and scaling high-performing teams with a strong emphasis on talent development and organizational design.
  • Systems-thinker mindset with the ability to integrate user acquisition, ASO, product messaging, and player retention into one unified growth engine.
  • Deep analytical fluency, particularly with mobile measurement, attribution models, predictive LTV models, and key gaming metrics (ROAS, CAC, retention).
  • Hands-on experience working directly with major platform partners like Apple and Google to manage multi-title portfolios across various lifecycle stages.
  • Outstanding communication and leadership skills with a proven ability to influence cross-functional teams and defend strategic decisions with data.

Your experience

  • 7+ years of product marketing and growth experience within the freemium mobile gaming industry.
  • Proven accountability and track record of success managing both paid and organic acquisition channels.

What we offer

  • Employment relationship with Ekipa2 d.o.o. for an indefinite period of time, with a six-month probation period.
  • Diverse work with exciting daily challenges, as part of a team in a fun, relaxed environment.
  • Participation in attractive projects with real ownership and cross-functional impact.
  • Development opportunities through training, seminars, and conferences.
  • Choice of sport, fitness, educational, and entertainment activities outside of work.
  • Healthy meals in the office.
  • Flexible working hours.
  • 24 days of paid vacation.
  • Participation in a discretionary bonus plan.
  • Christmas bonus (subject to internal company policies).

Compensation

Initial salary for the position will be shared prior to the first interview.

Povzetek delovnega mesta:

Menedžer produktnega marketinga V., vodja ekipe

Zahtevajo se izkušnje na področju Produktnega marketinga. Ponujamo pogodbo o zaposlitvi za nedoločen čas s šestmesečnim poskusnim obdobjem v podjetju Ekipa2 d.o.o. s sedežem v Ljubljani. Rok za prijavo: 31.08.2026