Senior User Acquisition Manager - PlayValley Division

In this role you will

Execute UA strategies for games across all stages: prototyping, soft launch, and global launch.
Plan, run, and optimize performance marketing campaigns across key channels (Meta, Google Ads, TikTok, Unity Ads, IronSource, etc.)
Manage UA budgets aligned with growth goals and performance KPIs (CPI, ROAS, LTV).
Work closely with the game team to support marketability tests, including concept validation and creative performance.
Set A/B testing and creative iteration loops in partnership with the internal or external creative team.
Conduct market research and competitive analysis to identify trends, opportunities, and benchmarks.
Analyze UA performance and deliver actionable insights to improve efficiency and player quality.
Align UA strategy with in-game performance and product goals, working cross-functionally with product and data teams.
Help define and refine UA processes, tooling, and best practices as we scale.
Communicate results clearly through regular performance reporting and recommendations.

Self-starter who’s excited to build UA processes from the ground up.
Strong understanding of both performance marketing and mobile game lifecycles.
Hands-on UA expert who’s comfortable owning both planning and execution in a small, fast-moving team.
Creative thinker who’s data-driven but not afraid to test bold ideas.
Generalist mindset — you enjoy jumping between channels, tools, creatives, and approaches.
Comfortable with ambiguity, agile development cycles,
Interest in casual mobile games and what makes them successful in today’s market.
Strong collaborator — you can work across teams and clearly communicate goals, results, and ideas.

5+ years of hands-on UA experience in the mobile games industry (casual, hybrid casual, or midcore experience strongly preferred).
Proven success managing UA campaigns and strategies from early prototype testing through to global launch.
Experience with major UA channels: Meta, Google Ads, TikTok, Unity Ads, IronSource, etc.
Solid understanding of MMPs (e.g., Appsflyer, Adjust) and data tools.
Track record of optimizing for KPIs like CPI, ROAS, LTV, and retention.
Familiarity with A/B testing methodologies and user segmentation methods.
Experience working on new game launches at startups or in small teams is a plus.

Employment relationship with Ekipa2 d.o.o. for an indefinite period of time, with a six-month probationary period.
This role is designated as Senior User Acquisition Manager externally; however, please note that your official job title may differ in accordance with our internal requirements.
Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
Participation in attractive projects.
Development opportunities through training, seminars, and conferences
Choice of sport, fitness, educational, and entertainment activities outside of work.
Healthy meals in the office
Flexible working hours
24 days of paid vacation
Participation in a discretionary bonus plan.
Christmas bonus (subject to internal policies).