Advertising Restrictions

(Last Update: June 2017)

The Outfit7 Advertising Network uses commercially reasonable efforts to provide participating Advertisers with a safe, transparent, and fair marketplace. These guidelines describe the basic standards for Advertisers wishing to participate in the Outfit7 Advertising Network. Use of the Outfit7 Advertising Network’s Services requires you to agree to follow and abide by these guidelines.

FORBIDDEN OR RESTRICTED CATEGORIES

Advertising content that is inappropriate to be displayed via the Outfit7 Advertising Network includes:

1. Adult Content/Pornography

Sexually explicit content, published for the purposes of entertainment, is not permitted. This includes but is not limited to photographs and text depicting or describing legal sexual acts between consenting adults. Advertising is also not permitted for the promotion of child pornography, any sexually suggestive content involving children, or other non-consensual material. This includes teen pornography or other pornography that features potentially underage subjects.

2. Aids for Passing a Drug Test

Advertisements for drug-cleansing shakes, urine-test additives, and other such items related to helping people pass drug tests are prohibited.

3. Alcohol of Any Kind (Beer, Wine, Hard Liquors, etc.)

Advertising for any kind of alcohol is not allowed.

4. Anti-Group Content and Violence

Advertisements may not promote violence or demonstrate graphic violence. Advertisements may also not advocate against any group based on race, color, national origin, religion, disability, sex, age, veteran status, or sexual orientation/gender identity. Advertising texts advocating against any organization or person (public, private, or protected) are not permitted. However, stating a disagreement with or campaigning against a candidate for public office, a political party, or public administration is generally permissible.

5. Weapons (Bombs, Firearms, Ammunition, etc.)

Content offering genuine or replica guns, bombs, ammunition, or any other offensive weapon for sale is not permitted. Content glorifying the use of or offering technical information on guns, bombs, ammunition, or other deadly devices is also not allowed.

6. Copyrighted Works

Advertising is not permitted to promote the copying or distribution of copyrighted content without the consent of the copyright holder.

7. Counterfeit Designer Goods

Advertising is not permitted for products that are replicas or imitations of designer goods.

8. Drugs and Drug Paraphernalia

Advertisements for illegal drugs (such as marijuana, etc.) and drug accessories, including herbal drugs such as Salvia or magic mushrooms, are prohibited. In addition, Advertisements for all prescription drugs (including adult-oriented drugs like Viagra), vitamins and dietary supplements, and contraceptives are not allowed.

9. Dumping or Illegal Product Sales

Advertising promoting products or sales that could be interpreted as “product dumping” are not allowed.

11. Fake Documents

Advertising is not permitted for the promotion of fake documents, such as fake IDs, passports, or social security cards. Advertising is also not permitted for the promotion of services that allow people to hire others to take standardized tests for them.

12. Gambling

Advertisements may not promote sports betting, memberships or enrollment in online gambling sites, or any other related content. This prohibition does not apply to legal state lotteries, sweepstakes or fantasy leagues.

13. Hacking and Cracking

Advertising is not permitted for: the promotion of hacking or cracking instructions or equipment that would facilitate the illegal access or alteration of software, servers, or websites; sites or products that would enable the illegal access of cell phones and other communication or content-delivery systems/devices; copied or backed-up versions of software, CDs, or DVDs not intended for personal use; and products or services that circumvent digital rights management technologies or technical protection measures for copyrighted works, etc.

14. Hate Content, Obscenity and Indecency

Advertising content articulating views intended to cause or incite hatred of any race, religion, creed, class, individual or ethnic group is strictly prohibited. In addition, content explicitly glorifying or delivering (for the purposes of entertainment) scenes or descriptions of non-consensual pain, suffering, death, torture, or ill-treatment of humans or animals is not permitted. Content that is unlawful by reason of obscenity or indecency under prevailing legislation (such as the Obscene Publications Act 1959 and the Protection of Children Act 1978) is also not allowed. Advertisements promoting funeral homes and mortuaries, Advertisements with potentially slanderous or libelous content, and vulgar language or proxies for vulgar language (such as “X@#%!”) are also not allowed.

15. Miracle Cures

Advertising is not permitted for the promotion of miracle cures, such as “Cure cancer overnight!”

16. Political Content/Campaigns

Advertising where the editorial content is predominantly aimed at furthering the cause of any political party, organized campaign, or informal pressure group is not allowed. This does not include editorial or other comments and discussion on current affairs or news.

17. Prostitution

Advertising is not permitted for the promotion of prostitution.

18. Scams/Phishing for Personal Information

Advertising is not permitted for information or devices used to collect sensitive personal information or money with fake forms or false claims.

19. Tobacco (Cigarettes, Cigars, Pipes, Chewing Tobacco, etc.)

Advertising is not permitted for tobacco or tobacco-related products.ž

20. Traffic Devices

Advertising is not permitted for radar jammers, license plate covers, traffic signal changers, or any other related products.

21. Misleading Language

Misleading language that includes but is not limited to using the word “free” to describe a contest or sweepstakes prize may not be used in Advertisements. Unsubstantiated, false, or misleading claims are also prohibited, as well as any unreasonable or highly unlikely product or service claims.

22. Any Advertising Content that Violates Applicable Laws, Rules or Regulations

Any advertising content that violates applicable laws, rules or regulations is prohibited.

23. Ads for “Talking” Mobile Applications

Advertisements for any “talking” mobile applications are strictly prohibited.

24. Similar Names to Outfit7 Brands

Any Advertisements for goods or services that use the names of (or similar to) Outfit7’s brands (such as Outfit7, Talking Tom and Friends, Fun Network, Talking name of the character, and any other future Outfit7 trademarks) are strictly prohibited.

25. Consumer Loans or Similar Financial Offers

Advertising promoting consumer loans or similar financial offers are not allowed.

26. Subscription for Goods and/or Services

Advertisements offering subscriptions for goods and/or services are generally not allowed.

Advertisements for social media or chat sites are generally not allowed.

ADDITIONAL REQUIREMENTS

1. The advertising content must be clearly identifiable as an Advertisement and may not be disguised as editorial content.

2. Advertisers must fulfill the advertised offer as stated in the Advertisement (they may not, for example, alter any offer periods, product offers, or prices that are stated in the Advertisement).

3. Where personal information is solicited on the Advertiser’s landing page:

• Any collection of personal information must be in full compliance with all privacy laws;

• The Advertiser must comply with all provisions of COPPA, if applicable;

• The Advertiser must clearly explain to the user how the Advertiser intends to use the personal information collected; and

• The Advertiser must provide all users with an alternate user experience that doesn’t require submitting personal information.

Outfit7, June 2017