In this role you will
- Craft both short- and long-term IP roadmaps across a variety of Outfit7 products and IPs (from games, content, and licensing), in alignment with group goals with a focus on impact and growth.
- Act as a “brand guardian”, executing cohesive brand strategy and maintaining brand consistency globally (with emphasis also on China market) to ensure a unified voice across all platforms and touchpoints.
- Monitor and analyze brand and audience engagement, providing insights and recommendations based on data.
- Seek community building and the development of a loyal fan base across the globe.
- Procure impactful brand/IP collaborations with partners that are aligned with Outfit7 values and target audiences, and connected with Outfit7 sales strategies.
- Build an in-depth understanding of Outfit7 target audiences, and of market trends and competition, by leading user and market research, insight, analysis, data, and content-based inputs for various product development and other creative needs.
- Oversee creative development, including all assets related to master brand development and brand growth, ensuring consistency throughout.
- Monitor trends in the highly competitive game and entertainment environment, researching industry trends, audience behavior, and competitor analysis.
What we’re looking for
- Ability to execute and implement strategies with a hands-on approach.
- Ability to manage and collaborate across a variety of internal and external teams.
- Proactive, pragmatic, and autonomous approach to work and problem-solving.
- Strong communication skills with the ability to adapt your communication style to different situations and different people.
- Ability to collaborate with Product, Content. and Licensing teams, combined with the ability to roll out a franchise plan that will bring all business lines together.
- Ability to effectively drive change in an organization and deal with conflict when needed.
- Ability to hire, retain, and develop the best talent.
Your experience
- Minimum 10 years experience as a franchise director, brand manager, or similar.
- Prior mobile gaming IP management with a strong track record will be considered a big plus.
- Experience in leading teams and in managing direct reports.
What we offer
- Employment relationship with Outfit7 Limited for an indefinite period of time, with a six-month probationary period.
- Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
- Participation in attractive projects.
- Development opportunities through training, seminars, and conferences.
- Choice of sport, fitness, educational, and entertainment activities outside of work.
- Flexible working hours.
- 24 days of paid vacation.
