How Millions Played, Stayed, and Shared: Talking Tom & Friends × Miraculous

The entertainment landscape has shifted. Audiences do not simply follow stories or characters anymore. They build relationships with them. They connect to identity, to energy, to tone, to how those worlds make them feel. So when two universes with passionate fanbases come together, the result is not just a content integration. It is the creation of a shared cultural space. That is what has made the collaboration between Talking Tom & Friends and Miraculous™ – Tales of Ladybug and Cat Noir not only interesting, but genuinely impactful.

The Match That Made Sense Before Anyone Said It Out Loud

This collaboration was never about simply placing two recognizable brands side by side. Bringing the worlds of Talking Tom & Friends and Miraculous together did not feel artificial. It felt natural. The kind of match that feels obvious only after you see it. Both franchises have loyal audiences that care about creativity, individuality, confidence, and play. And so, when the collaboration launched, the response from fans proved how natural it was.

The Moment That Showed Us We Were Right

The first activation, in Talking Tom Hero Dash, reached a global audience at scale, with the summer campaign connecting with more than 400 million fans. And within the game itself, players engaged deeply. There were more than 13 million runs completed as Ladybug, and over 20 million minutes spent in the themed event environments. More than 87,000 players unlocked and kept the special Ladybug outfit. These are not passive impressions. They represent time spent, repeated play, and emotional investment.

At the same time, Talking Tom and Talking Angela made their first official appearance on Roblox, in Miraculous® RP: Ladybug & Cat Noir experience, which is developed and published by Toya Studios. The experience drew more than 3.6 million unique participants, with daily play consistently strong and peaks reaching nearly half a million concurrent players. Fans played the event activities hundreds of thousands of times and generated tens of millions of organic impressions simply by showing up and sharing. The collaboration came to life in a new way on a new platform.

The Response That Mattered Most

What stood out across both activations was the tone of the response. The collaboration received a warm welcome and genuine enthusiasm. Fans talked about it, shared it, compared moments, and expressed excitement across comments, posts, and discussion threads. The crossover felt intuitive to them, and that sense of familiarity translated directly into engagement and sentiment. The overall response was energetic, positive, and sincere.

Natural Evolution

And so bringing the collaboration into My Talking Angela 2 made sense. The new Talent Show activities give Talking Angela a shared space to perform together with Ladybug and Cat Noir. Players choose how they look, how they present, and how the moment feels. The Miraculous-inspired outfit, that stays in the wardrobe even after the event ends, reinforces exactly that: the experience is meant to stay with the player, not disappear when the event is over.

A Story Still Being Written

And this is only the current chapter. The continuation planned for 2026 will introduce new touchpoints for these worlds to grow together alongside their audiences.