In this role you will
- Hire, structure, and mentor a high-performing product marketing and growth team while setting clear goals and performance frameworks.
- Define and execute end-to-end player acquisition and comprehensive lifecycle management across pre-launch validation, global launches, and LiveOps.
- Partner with product teams to formalize value propositions, conduct target audience research, and ensure product development remains user-centric throughout its lifecycle.
- Allocate budgets across paid UA, ASO, and influencer programs to maximize LTV efficiency across the portfolio while proactively anticipating growth risks and opportunities.
- Work closely with the Analytics team to build reliable measurement frameworks, including LTV forecasting and full-funnel reporting.
- Lead joint distribution reports and analyze performance metrics to extract lessons learned and continuously refine our distribution strategies.
What we’re looking for
- Proven track record of building, managing, and scaling high-performing teams with a strong emphasis on talent development and organizational design.
- Systems-thinker mindset with the ability to integrate user acquisition, ASO, product messaging, and player retention into one unified growth engine.
- Deep analytical fluency, particularly with mobile measurement, attribution models, predictive LTV models, and key gaming metrics (ROAS, CAC, retention).
- Hands-on experience working directly with major platform partners like Apple and Google to manage multi-title portfolios across various lifecycle stages.
- Outstanding communication and leadership skills with a proven ability to influence cross-functional teams and defend strategic decisions with data.
Your experience
- 7+ years of product marketing and growth experience within the freemium mobile gaming industry.
- Proven accountability and track record of success managing both paid and organic acquisition channels.
What we offer
- Employment relationship with Ekipa2 d.o.o. for an indefinite period of time, with a six-month probation period.
- Diverse work with exciting daily challenges, as part of a team in a fun, relaxed environment.
- Participation in attractive projects with real ownership and cross-functional impact.
- Development opportunities through training, seminars, and conferences.
- Choice of sport, fitness, educational, and entertainment activities outside of work.
- Healthy meals in the office.
- Flexible working hours.
- 24 days of paid vacation.
- Participation in a discretionary bonus plan.
- Christmas bonus (subject to internal company policies).
Compensation
Initial salary for the position will be shared prior to the first interview.
Povzetek delovnega mesta:
Menedžer produktnega marketinga V., vodja ekipe
Zahtevajo se izkušnje na področju Produktnega marketinga. Ponujamo pogodbo o zaposlitvi za nedoločen čas s šestmesečnim poskusnim obdobjem v podjetju Ekipa2 d.o.o. s sedežem v Ljubljani. Rok za prijavo: 31.08.2026
