In this role you will
- Lead the Growth Marketing team, setting direction across paid and organic channels, translating company goals into team-level plans, and aligning well in advance with the VP, peers, and team leads.
- Set the KPI framework and targets for the Paid Growth and Organic Growth leads, hold them accountable, and provide the information, context, and direction they need to operate effectively.
- Allocate the budget across paid UA, ASO, and influencer programmes, ensuring spend is structured to maximise LTV efficiency across the portfolio.
- Set the direction for paid growth: channel mix, bid frameworks, budget management, network diversification, and new channel evaluation.
- Set the direction for organic growth: ASO strategy, featuring opportunities, platform partnership programmes, and LiveOps promotional content alignment.
- Contribute to the direction for platform opportunities with Apple and Google at Apple and Google, providing the growth expertise needed to secure featuring opportunities, premium tools access, and partnership programmes, and aligning internal goals with external platform priorities.
- Partner with the Analytics Lead on LTV forecasting and growth funnel reporting, ensuring the team operates on a shared, reliable measurement framework.
- Operate as the primary counterpart to the Director of Marketing: own the creative-to-UA briefing workflow and ensure campaign and creative pipelines are aligned.
- Ensure the Growth team is structured and staffed appropriately, has the right mix of skills and knowledge, and has access to the learning and development they need.
- Actively develop the leads and senior specialists within the team, understanding their strengths and longer-term career plans, recognising performance, and identifying and addressing performance issues constructively.
- Anticipate growth risks and opportunities before they appear in the data, propose solutions, and represent the team in internal communication channels.
- Embed company culture within the department, enable effective collaboration across teams, encourage diverse perspectives, and positively influence how the Growth team is perceived internally and externally.
What we’re looking for
- A systems thinker who sees paid and organic as one growth engine and structures the team, the budget, and the priorities accordingly.
- The strategic depth and analytical confidence to set direction independently, defend it with data, and adjust it when the evidence calls for it.
- Proven people leadership: you develop leads, not just manage them, and you think about succession, team structure, and capability building as part of the role.
- Deep expertise in mobile measurement, including predictive LTV, incrementality, privacy-first attribution, and the trade-offs that come with each.
- The communication and credibility to represent the Growth team in internal communication channels, translate company strategy into team goals, and challenge direction constructively when needed.
- A cross-functional operating style and the ability to build trust across creative, product, analytics, and platform partners without relying on formal authority.
Your experience
- 7+ years of experience in mobile growth or user acquisition, with at least 4 years in a senior leadership role with direct accountability for both paid and organic channels.
- Demonstrated success in setting and delivering on portfolio-level growth targets across multiple titles and lifecycle stages.
- Experience managing senior specialists or leads, including setting goals, developing talent, and overseeing team structure and staffing.
- Deep understanding of mobile measurement in a privacy-constrained environment: MMP configuration, SKAdNetwork, iOS ATT, and LTV modelling.
- Experience managing across paid and organic functions simultaneously, with the expertise to lead both through direction and provide credible guidance in the most critical situations.
What we offer
- Employment relationship with Ekipa2 d.o.o. for an indefinite period of time, with a six-month probation period.
- Diverse work with exciting daily challenges, as part of a team in a fun, relaxed environment.
- Participation in attractive projects with real ownership and cross-functional impact.
- Development opportunities through training, seminars, and conferences.
- Choice of sport, fitness, educational, and entertainment activities outside of work.
- Healthy meals in the office.
- Flexible working hours.
- 24 days of paid vacation.
- Participation in a discretionary bonus plan.
- Christmas bonus (subject to internal company policies).
Povzetek delovnega mesta:
Menedžer v oddelku digitalne rasti in marketinga V.
Zahtevajo se vodstvene izkušnje iz področja celostnega marketinga, analitike in rasti. Ponujamo pogodbo o zaposlitvi za nedoločen čas s šestmesečnim poskusnim obdobjem v podjetju Ekipa2 d.o.o. s sedežem v Ljubljani. Rok za prijavo: 30.05.2026
